BUSINESS INFORM №1-2015

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16

Section: Regional Economy
UDC 338.486
Blahun I. S., Honak I. M.
Valorization of the Regional Tourism Area (p. 104 - 110)
A method of valorization of tourism area (VTA) is proposed. Estimation attributes of tourism area have been defined in accordance with the criteria. On the basis of statistical materials of the Ivano-Frankivsk region an approbation of the method has been held. With assistance of the Pearson correlation coefficient the dependence between the tourism function, the number of the relevant attributes of VTA and their values has been determined. The common indicator of the potential attractiveness of the locality for development of tourism function has been determined, which is an average of the two main fields: tourism and investment attractiveness. The area with general attractiveness of the localities with both high and low level of development of tourism function has been determined.
Keywords: valorization, region, tourism area, travel feature, tourism attractiveness, investment attractiveness
Fig.: 2. Tabl.: 7. Bibl.: 6.

Blahun Ivan S. – Doctor of Sciences (Economics), Professor, Dean, Faculty of Economics, Vasyl Stefanyk Precarpathian National University (57 Shevchenka Str., Ivano-Frankіvsk, 76018, Ukraine)
Email: [email protected]
Honak Ivanna M. – Senior Lecturer, Department of Management Organization, Carpathian Institute. named after M.Grushevskyi of the Interregional Academy of Personnel Management (30 Vynnychenka Str., Lvіv, 79008, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Blahun, Ivan S., and Honak, Ivanna M. (2015) “Valorization of the Regional Tourism Area.” Business Inform 1:104–110.

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