BUSINESS INFORM №1-2015

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Section: Information Technologies in the Economy
UDC 658.849
Odarchenko A. M., Spodar K. V.
Features of Electronic Commerce and Prospects of its Development in Ukraine (p. 342 - 346)
The article is aimed to identify features and basic principles of using the electronic commerce and identifying ways to development of e-commerce in Ukraine. It has been determined, that appearance of newest communication tools, in particular the Internet, has led to great changes in the field of organization and practice of commercial activity associated with the emergence of electronic commerce. The e-commerce refers to all forms of business transactions in which interaction between the parties is carried out by electronic means instead of a physical exchange or direct physical contact. As e-commerce are identified: electronic information exchange, electronic capital transfer, electronic trading, electronic money, electronic marketing, electronic banking, electronic insurance services and so on. A number of reasons, which have a negative impact on the development of e-commerce in Ukraine has been determined, namely, insufficient development of market relations in most sectors of the economy; absence of sufficient amounts of free funds available to the domestic enterprises and financial institutions; low payment ability of the population that does not contribute to increase of the Internet users quantity; insufficient development of the telecommunications infrastructure; low level of use of information technology in enterprises in organizations and public bodies; significant difference in the informatization level between major cities and regions of the country; complete absence of a reliable system for timely delivery of goods in our country; underdevelopment of reliable and legitimate means of authentication, digital signatures, certificates, and encryption; inadequate mechanisms of payment; low level of security when making a payment by credit card; insufficiently wide range of goods and services available through the network; high cost of an on-line shop ownership; complexity of finding the right product or information. It has been determined, that solving the issues concerning the elimination of causes for obstacles to electronic commerce in Ukraine could close the gap in the growth rates of the e-commerce significancy in the world and our country.
Keywords: e-commerce, Internet trading, electronic trading, trade facilitation, Internet technology, on-line shop
Bibl.: 10.

Odarchenko Andrey M. – Doctor of Sciences (Engineering), Professor, Professor, Department of Commodity Science, Quality Management and Ecological Safety, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Spodar Kateryna V. – Candidate of Sciences (Engineering), Senior Lecturer, Department of Merchandising, Quality Management and Environmental Safety, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Odarchenko, Andrey M., and Spodar, Kateryna V. (2015) “Features of Electronic Commerce and Prospects of its Development in Ukraine.” Business Inform 1:342–346.

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