BUSINESS INFORM №1-2015

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62

Section: Management and Marketing
UDC 658.5
Naumenko M. O., Morozova L. V.
Improvement of the Strategic Management of Organization (p. 377 - 381)
In the article the essence of strategic management of organization is analyzed, measures to its improvement are elaborated. The factors of influencing the strategic management of organization are identified. It has been proven that the strategic management in today's context provides a number of important functions in the management of enterprise (organization). Improvement of the strategic approach to management in large part is determined by the need to ensure the optimal use of available resources to achieve the goals of enterprise. Choice of measures to improve the management strategy of enterprise (organization) directly depends on the purpose of its existence, scope of activities, influence of external and internal factors and is aimed at improving the competitiveness of the enterprise in the contemporary contexts.
Keywords: strategic management, factors of influence, strategy of enterprise, strategic approach, organization
Fig.: 1. Tabl.: 2. Bibl.: 13.

Naumenko Mariia O. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Management and the War Economy, The National Academy of the National Guard of Ukraine (3 Zakhysnykiv Ukrainy Square, Kharkiv, 61001, Ukraine)
Email: [email protected]
Morozova Larysa V. – Senior Lecturer, Department of Economic Disciplines, The National Academy of the National Guard of Ukraine (3 Zakhysnykiv Ukrainy Square, Kharkiv, 61001, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Naumenko, Mariia O., and Morozova, Larysa V. (2015) “Improvement of the Strategic Management of Organization.” Business Inform 1:377–381.

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