BUSINESS INFORM №1-2015

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Section: Management and Marketing
UDC 339.138
Zyukova I. O., Ziukova A. O.
Modeling of Marketing Tools for the Strategic Management of Enterprise (p. 400 - 405)
The article is aimed at studying the theoretical and methodical provisions and proposals, substantiation of contents and modeling the process of formation of the strategic changes at the enterprise. The model of marketing communications of enterprise in the business partnership area is proposed, its implementation will contribute to the achievement of the sustainable economic development. On analyzing, systematizing and synthesizing of scientific works of numerous scientists, methodological tools for evaluation of economic efficiency from implementing the marketing means in the enterprise had been improved. It has been proposed that effectiveness of the marketing processes management can be used as a component of evaluation of the efficiency of marketing activities. A model for choosing an optimum variant of marketing support for the enterprise's economic advance has been elaborated, an implementing of this model for the integrated evaluation of marketing processes management at the enterprise is recommended. Prospect of further research in this area is to identify opportunities for developing the business partnerships and to create values for customers, which will improve efficiency as to the use of marketing tools in the enterprise.
Keywords: model, interaction, business partnerships, marketing support, economic advance
Fig.: 2. Formulae: 3. Bibl.: 11.

Zyukova Iryna O. – Candidate of Sciences (Economics), Associate Professor, Department of marketing, Kryvyi Rih National University (11 Vitaliia Matusevycha Str., Kryvyi Rіh, Dnіpropetrovsk region, 50027, Ukraine)
Email: [email protected]
Ziukova Alina O. – Postgraduate Student, Department of marketing, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Zyukova, Iryna O., and Ziukova, Alina O. (2015) “Modeling of Marketing Tools for the Strategic Management of Enterprise.” Business Inform 1:400–405.

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