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KV #19905-9705 PR dated 02.04.2013.

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RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

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Liburkina L. M.

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Thematic sections of the journal

Proceedings of scientific conferences

BUSINESS INFORM №10-2024

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

Risks and Threats to National Security: Essence and Classification
Khaustova V. Y., Trushkina N. V.

Khaustova, Viktoriia Ye., and Trushkina, Nataliia V. (2024) “Risks and Threats to National Security: Essence and Classification.” Business Inform 10:6–22.
https://doi.org/10.32983/2222-4459-2024-10-6-22

Section: Economic Theory

Analysis of Existing Approaches to Defining the Concept of «Sustainable Development» and Its Adaptability for Integration into the National Security System in Modern Conditions
Kolisnichenko N. M., Krasnostanova N. E., Shchutskyi R. V.

Kolisnichenko, Natalia M., Krasnostanova, Nataliia E., and Shchutskyi, Ruslan V. (2024) “Analysis of Existing Approaches to Defining the Concept of «Sustainable Development» and Its Adaptability for Integration into the National Security System in Modern Conditions.” Business Inform 10:22–28.
https://doi.org/10.32983/2222-4459-2024-10-22-28

Section: Economic Theory

Green Economy Trends in the Context of Sustainable Development and Their Impact on International Markets
Kuznietsova K. O., Chenusha O. S., Maiatskyi M. V.

Kuznietsova, Kateryna O., Chenusha, Oleksandr S., and Maiatskyi, Maksym V. (2024) “Green Economy Trends in the Context of Sustainable Development and Their Impact on International Markets.” Business Inform 10:29–34.
https://doi.org/10.32983/2222-4459-2024-10-29-34

Section: Globalization Processes in the Economy

Global Trends and Directions for the Development of Digital Innovations in the Payment Services Market
Kovalchuk T. H.

Kovalchuk, Tamila H. (2024) “Global Trends and Directions for the Development of Digital Innovations in the Payment Services Market.” Business Inform 10:35–40.
https://doi.org/10.32983/2222-4459-2024-10-35-40

Section: International Economic Relations

Cluster Analysis of Debt Indicators of the Countries of the Global South
Firsanova V. O.

Firsanova, Violetta O. (2024) “Cluster Analysis of Debt Indicators of the Countries of the Global South.” Business Inform 10:41–54.
https://doi.org/10.32983/2222-4459-2024-10-41-54

Section: International Economic Relations

Current Trends in the World Market of Information Technology Services
Shuba O. А., Sahura M. V.

Shuba, Olena А., and Sahura, Marharyta V. (2024) “Current Trends in the World Market of Information Technology Services.” Business Inform 10:55–63.
https://doi.org/10.32983/2222-4459-2024-10-55-63

Section: Information Technologies in the Economy

The Technology for Assessing the Development of Export-Import Activities of Economic Entities
Malуarets L. M., Otenko V. I., Budarin O. S., Skliar T. P.

Malуarets, Lyudmyla M. et al. (2024) “The Technology for Assessing the Development of Export-Import Activities of Economic Entities.” Business Inform 10:64–73.
https://doi.org/10.32983/2222-4459-2024-10-64-73

Section: Economic and Mathematical Modeling

The Role and Prospects of Innovative Entrepreneurship in the Economic Progress of Developing Countries
Sosanidze M. O., Mshvidobadze T. I., Osadze L. T.

Sosanidze, Maka O., Mshvidobadze, Tinatin Ia., and Osadze, Lali T. (2024) “The Role and Prospects of Innovative Entrepreneurship in the Economic Progress of Developing Countries.” Business Inform 10:74–79.
https://doi.org/10.32983/2222-4459-2024-10-74-79

Section: Innovative Processes

Modern Market Infrastructure: High-Tech Clusters, Strategic Alliances, Greening
Krysovatyy I. A.

Krysovatyy, Ihor A. (2024) “Modern Market Infrastructure: High-Tech Clusters, Strategic Alliances, Greening.” Business Inform 10:80–87.
https://doi.org/10.32983/2222-4459-2024-10-80-87

Section: Innovative Processes

Methodological Approach to Assessing the Level of Innovative Business Development
Denchyk I. S.

Denchyk, Iryna S. (2024) “Methodological Approach to Assessing the Level of Innovative Business Development.” Business Inform 10:88–94.
https://doi.org/10.32983/2222-4459-2024-10-88-94

Section: Innovative Processes

Innovative Business Development: Essence, Features, and Criteria
Yemelyanov O. Y., Oliinyk S. H., Hasymov R. A., Sadovyi V. V.

Yemelyanov, Oleksandr Yu. et al. (2024) “Innovative Business Development: Essence, Features, and Criteria.” Business Inform 10:95–101.
https://doi.org/10.32983/2222-4459-2024-10-95-101

Section: Innovative Processes

Implementation of an Investment Project Within the Framework of Ensuring the Management of Energy Security of Enterprises: The Organizational and Economic Aspect
Budanov M. P.

Budanov, Mykola P. (2024) “Implementation of an Investment Project Within the Framework of Ensuring the Management of Energy Security of Enterprises: The Organizational and Economic Aspect.” Business Inform 10:102–110.
https://doi.org/10.32983/2222-4459-2024-10-102-110

Section: Investment Processes

Organization of Monitoring of Scientific Activity as Basis for Assessing Its Quality
Zhukovych I. A., Krasnonosova O. M.

Zhukovych, Inna A., and Krasnonosova, Olena M. (2024) “Organization of Monitoring of Scientific Activity as Basis for Assessing Its Quality.” Business Inform 10:111–117.
https://doi.org/10.32983/2222-4459-2024-10-111-117

Section: Education and Science

Problems of Legislative Support of Spatial Development of the Territories of Ukraine in the Context of Modern Challenges and Threats
Yaroshenko I. V., Semyhulina I. B.

Yaroshenko, Ihor V., and Semyhulina, Iryna B. (2024) “Problems of Legislative Support of Spatial Development of the Territories of Ukraine in the Context of Modern Challenges and Threats.” Business Inform 10:118–128.
https://doi.org/10.32983/2222-4459-2024-10-118-128

Section: Regional Economy

Financial Support of Foreign Economic Activity of Small and Medium-Sized Enterprises
Nikitchenko Y. O.

Nikitchenko, Yevhen O. (2024) “Financial Support of Foreign Economic Activity of Small and Medium-Sized Enterprises.” Business Inform 10:129–137.
https://doi.org/10.32983/2222-4459-2024-10-129-137

Section: Problems of Business

The Directions and Tools for Ensuring the Development of Agribusiness Based on the Introduction of Internet of Things Technologies
Lupak R. L., Nakonechna N. V.

Lupak, Ruslan L., and Nakonechna, Nataliya V. (2024) “The Directions and Tools for Ensuring the Development of Agribusiness Based on the Introduction of Internet of Things Technologies.” Business Inform 10:137–143.
https://doi.org/10.32983/2222-4459-2024-10-137-143

Section: Problems of Business

Decision Making in Small Business: The Behavioral Aspects
Merkulova T. V., Maksymov M. S.

Merkulova, Tamara V., and Maksymov, Mykhailo S. (2024) “Decision Making in Small Business: The Behavioral Aspects.” Business Inform 10:144–151.
https://doi.org/10.32983/2222-4459-2024-10-144-151

Section: Problems of Business

Franchising as a Form of Doing Business: International Experience and Development Prospects in Ukraine
Shkurat M. Y., Stasyshena N. V.

Shkurat, Mariia Ye., and Stasyshena, Natalia V. (2024) “Franchising as a Form of Doing Business: International Experience and Development Prospects in Ukraine.” Business Inform 10:152–158.
https://doi.org/10.32983/2222-4459-2024-10-152-158

Section: Problems of Business

Regulatory Support for the Development of the Circular Approach in Ukraine
Salashenko T. I., Samoilenko V. S.

Salashenko, Tetiana I., and Samoilenko, Vladyslav S. (2024) “Regulatory Support for the Development of the Circular Approach in Ukraine.” Business Inform 10:159–174.
https://doi.org/10.32983/2222-4459-2024-10-159-174

Section: Ecology and Environmental Management

Risk Management of Financial Activities in the Construction Industry
Kyrychenko S. О., Katsevych M. M.

Kyrychenko, Serhii О., and Katsevych, Marta M. (2024) “Risk Management of Financial Activities in the Construction Industry.” Business Inform 10:175–181.
https://doi.org/10.32983/2222-4459-2024-10-175-181

Section: Industrial Economics

The Technical and Economic Indicators of Production of Synthetic Motor Fuels from Coal Depending on the Composition of Synthesis Gas and Economic Conditions
Kotliarov Y. I., Shulha I. V., Kyzym M. O., Khaustova V. Y.

Kotliarov, Yevhen I. et al. (2024) “The Technical and Economic Indicators of Production of Synthetic Motor Fuels from Coal Depending on the Composition of Synthesis Gas and Economic Conditions.” Business Inform 10:182–194.
https://doi.org/10.32983/2222-4459-2024-10-182-194

Section: Industrial Economics

Agriculture and Food Industry under the Legal Regime of Martial Law
Petrukha N. M., Petrukha S. V., Umanets Y. M., Rybitskyi O. L.

Petrukha, Nina M. et al. (2024) “Agriculture and Food Industry under the Legal Regime of Martial Law.” Business Inform 10:194–205.
https://doi.org/10.32983/2222-4459-2024-10-194-205

Section: Agricultural Economics and Agribusiness

Use of the Energy Potential of Agricultural Waste to Increase the Sustainability of Energy Supply of Enterprises
Tokarchuk D. M.

Tokarchuk, Dina M. (2024) “Use of the Energy Potential of Agricultural Waste to Increase the Sustainability of Energy Supply of Enterprises.” Business Inform 10:205–216.
https://doi.org/10.32983/2222-4459-2024-10-205-216

Section: Agricultural Economics and Agribusiness

The Role of Animal Husbandry in Ensuring Sustainable Development of the Agrarian Sector
Glushkov O. A.

Glushkov, Oleg A. (2024) “The Role of Animal Husbandry in Ensuring Sustainable Development of the Agrarian Sector.” Business Inform 10:216–222.
https://doi.org/10.32983/2222-4459-2024-10-216-222

Section: Agricultural Economics and Agribusiness

The Status and Features of the State Regulation of the Organic Products Market in Ukraine
Lohosha R. V.

Lohosha, Roman V. (2024) “The Status and Features of the State Regulation of the Organic Products Market in Ukraine.” Business Inform 10:223–231.
https://doi.org/10.32983/2222-4459-2024-10-223-231

Section: Agricultural Economics and Agribusiness

Management of Strategic Development of Agrarian Enterprises to Achieve Their Effective Competitiveness
Oliinyk T. I., Dubyna V. V.

Oliinyk, Tetiana I., and Dubyna, Valeriia V. (2024) “Management of Strategic Development of Agrarian Enterprises to Achieve Their Effective Competitiveness.” Business Inform 10:231–239.
https://doi.org/10.32983/2222-4459-2024-10-231-239

Section: Agricultural Economics and Agribusiness

Stimulation of Entrepreneurship Development by the System of Chambers of Commerce and Industry of Ukraine
Smolych D. V.

Smolych, Dariia V. (2024) “Stimulation of Entrepreneurship Development by the System of Chambers of Commerce and Industry of Ukraine.” Business Inform 10:240–245.
https://doi.org/10.32983/2222-4459-2024-10-240-245

Section: Economics of Trade and Services

Innovative Social Technologies in Tourism and Hospitality Industry
Vlashchenko N. M., Radionova O. M.

Vlashchenko, Nataliia M., and Radionova, Olha M. (2024) “Innovative Social Technologies in Tourism and Hospitality Industry.” Business Inform 10:246–252.
https://doi.org/10.32983/2222-4459-2024-10-246-252

Section: Economics of Trade and Services

International Experience in Providing the Institutional Framework for Attracting Investments for the Development of the Tourism Sector
Biletska N. V.

Biletska, Natalia V. (2024) “International Experience in Providing the Institutional Framework for Attracting Investments for the Development of the Tourism Sector.” Business Inform 10:252–259.
https://doi.org/10.32983/2222-4459-2024-10-252-259

Section: Economics of Trade and Services

Trends in the Labor Market in Ukraine under Martial Law
Klimashevska V. O., Korovina N. V.

Klimashevska, Violetta O., and Korovina, Natalia V. (2024) “Trends in the Labor Market in Ukraine under Martial Law.” Business Inform 10:260–267.
https://doi.org/10.32983/2222-4459-2024-10-260-267

Section: Labour economics and social policy

The Efficiency of the Social Protection System in Ukraine During the Wartime
Khoroshev M. І.

Khoroshev, Maksym І. (2024) “The Efficiency of the Social Protection System in Ukraine During the Wartime.” Business Inform 10:268–277.
https://doi.org/10.32983/2222-4459-2024-10-268-277

Section: Labour economics and social policy

Intellectualization as the Basis for Managing the Potential of Enterprises in the Digital Environment
Shkurenko O. V., Kucheruk G. Y., Karlova O. A., Malyshevskyi Y. R.

Shkurenko, Olga V. et al. (2024) “Intellectualization as the Basis for Managing the Potential of Enterprises in the Digital Environment.” Business Inform 10:278–285.
https://doi.org/10.32983/2222-4459-2024-10-278-285

Section: Economics of Enterprise

Formation of Integrated Economic Potential of Enterprises in the Knowledge Economy with the Increased Influence of Competition
Vasiutkina N. V., Krylenko Y. S.

Vasiutkina, Nataliіa V., and Krylenko, Yelyzaveta S. (2024) “Formation of Integrated Economic Potential of Enterprises in the Knowledge Economy with the Increased Influence of Competition.” Business Inform 10:285–294.
https://doi.org/10.32983/2222-4459-2024-10-285-294

Section: Economics of Enterprise

The Theoretical and Methodological Support for the Automation of Monitoring and Control Processes in Agricultural Enterprises
Nosach N. M., Yehiozarian A. H.

Nosach, Nataliia M., and Yehiozarian, Artur H. (2024) “The Theoretical and Methodological Support for the Automation of Monitoring and Control Processes in Agricultural Enterprises.” Business Inform 10:295–301.
https://doi.org/10.32983/2222-4459-2024-10-295-301

Section: Economics of Enterprise

Financial and Resource Support for the Implementation of Programs for the Development of Enterprises in the Aviation Industry
Panchenko V. A.

Panchenko, Volodymyr A. (2024) “Financial and Resource Support for the Implementation of Programs for the Development of Enterprises in the Aviation Industry.” Business Inform 10:302–308.
https://doi.org/10.32983/2222-4459-2024-10-302-308

Section: Economics of Enterprise

An Analysis of the Probability of Bankruptcy of PJSC «Zaporizhzhiaoblenergo»
Cherep A. V., Chekhovska V. S.

Cherep, Alla V., and Chekhovska, Valeriia S. (2024) “An Analysis of the Probability of Bankruptcy of PJSC «Zaporizhzhiaoblenergo».” Business Inform 10:308–314.
https://doi.org/10.32983/2222-4459-2024-10-308-314

Section: Economics of Enterprise

The Theoretical Aspects of the Concept of Enterprise Competitiveness Management
Poliakova Y. S.

Poliakova, Yevheniia S. (2024) “The Theoretical Aspects of the Concept of Enterprise Competitiveness Management.” Business Inform 10:315–321.
https://doi.org/10.32983/2222-4459-2024-10-315-321

Section: Economics of Enterprise

Structure and Components of the System of Economic Security of Enterprise: The Impact of Transformational Changes
Fisynenko P. A., Vecherov V. T., Bulieiev Y. S.

Fisynenko, Pavlo A., Vecherov, Valerii T., and Bulieiev, Yurii S. (2024) “Structure and Components of the System of Economic Security of Enterprise: The Impact of Transformational Changes.” Business Inform 10:322–331.
https://doi.org/10.32983/2222-4459-2024-10-322-331

Section: Economics of Enterprise

Public Interest in the Context of the Ethical Basis of Professional Judgment in the Field of Accounting and Auditing
Kryvoruchko M. Y., Moisieienko A. R.

Kryvoruchko, Mykhailo Yu., and Moisieienko, Alona R. (2024) “Public Interest in the Context of the Ethical Basis of Professional Judgment in the Field of Accounting and Auditing.” Business Inform 10:332–338.
https://doi.org/10.32983/2222-4459-2024-10-332-338

Section: Accounting and Auditing

Accounting of Finished Products and Problematic Aspects of Its Assessment
Gorohovets J. A., Dzherina K. S.

Gorohovets, Juliya A., and Dzherina, Karolina S. (2024) “Accounting of Finished Products and Problematic Aspects of Its Assessment.” Business Inform 10:339–345.
https://doi.org/10.32983/2222-4459-2024-10-339-345

Section: Accounting and Auditing

The Normative, Legal and Organizational Bases of Remuneration and Its Accounting in Local Self-Government Bodies
Sysіuk S. V., Shagai N. V.

Sysіuk, Svitlana V., and Shagai, Nazar V. (2024) “The Normative, Legal and Organizational Bases of Remuneration and Its Accounting in Local Self-Government Bodies.” Business Inform 10:346–355.
https://doi.org/10.32983/2222-4459-2024-10-346-355

Section: Accounting and Auditing

Financial Inclusion and Social Stability in Ukraine in the Context of Global Turbulence
Buriachenko A. Y., Sluzhenko A. Y.

Buriachenko, Andrii Ye., and Sluzhenko, Andrii Yu. (2024) “Financial Inclusion and Social Stability in Ukraine in the Context of Global Turbulence.” Business Inform 10:356–363.
https://doi.org/10.32983/2222-4459-2024-10-356-363

Section: Finance, Money Circulation and Credit

Financial Aspects of the Development of Public-Private Partnership in Ukraine
Yevtushenko Y. V., Lomonos R. I., Bessarab R. F.

Yevtushenko, Yurii V., Lomonos, Ruslan I., and Bessarab, Ruslan F. (2024) “Financial Aspects of the Development of Public-Private Partnership in Ukraine.” Business Inform 10:364–370.
https://doi.org/10.32983/2222-4459-2024-10-364-370

Section: Finance, Money Circulation and Credit

The Current Trends in Reforming the State Financial Control in the Public Procurement Sphere
Ivanova O. Y., Sydorenko O. M., Skabardin O. V.

Ivanova, Olga Yu., Sydorenko, Oleksii M., and Skabardin, Oleh V. (2024) “The Current Trends in Reforming the State Financial Control in the Public Procurement Sphere.” Business Inform 10:370–378.
https://doi.org/10.32983/2222-4459-2024-10-370-378

Section: Finance, Money Circulation and Credit

Problems and Prospects for the Development of Digital Technologies and Innovations in the Stock Market in the Context of Sustainable Development
Zaiats O. V., Tesliuk N. P., Boiko A. A., Boiko M. О.

Zaiats, Olga V. et al. (2024) “Problems and Prospects for the Development of Digital Technologies and Innovations in the Stock Market in the Context of Sustainable Development.” Business Inform 10:379–386.
https://doi.org/10.32983/2222-4459-2024-10-379-386

Section: Finance, Money Circulation and Credit

Bond Borrowing Insurance: A Method of Increasing the Debt Sustainability of Territorial Communities
Koblyk I. I.

Koblyk, Ihor I. (2024) “Bond Borrowing Insurance: A Method of Increasing the Debt Sustainability of Territorial Communities.” Business Inform 10:387–394.
https://doi.org/10.32983/2222-4459-2024-10-387-394

Section: Finance, Money Circulation and Credit

The Theoretical Aspects of Ensuring the Financial Sustainability of an Insurance Company
Makarenko Y. P.

Makarenko, Yuliia P. (2024) “The Theoretical Aspects of Ensuring the Financial Sustainability of an Insurance Company.” Business Inform 10:394–404.
https://doi.org/10.32983/2222-4459-2024-10-394-404

Section: Finance, Money Circulation and Credit

The Fiscal Role of Direct Taxes in the Formation of Budget Revenues
Krykhivska N. О., Oryshchyn T. M.

Krykhivska, Nataliia О., and Oryshchyn, Tetiana M. (2024) “The Fiscal Role of Direct Taxes in the Formation of Budget Revenues.” Business Inform 10:404–411.
https://doi.org/10.32983/2222-4459-2024-10-404-411

Section: Finance, Money Circulation and Credit

Tax Revenues in the System of Formation of Budget Revenues
Titarchuk M. I.

Titarchuk, Mykhailo I. (2024) “Tax Revenues in the System of Formation of Budget Revenues.” Business Inform 10:412–419.
https://doi.org/10.32983/2222-4459-2024-10-412-419

Section: Finance, Money Circulation and Credit

The Main Changes in the Theory of Process-Oriented Management and Their Factors
Brahina O. S.

Brahina, Olha S. (2024) “The Main Changes in the Theory of Process-Oriented Management and Their Factors.” Business Inform 10:420–426.
https://doi.org/10.32983/2222-4459-2024-10-420-426

Section: Management and Marketing

Features and Problems of Crisis Management in the Context of Modern Challenges
Shumilo O. S., Zaika O. V., Chaladze R. M.

Shumilo, Olha S., Zaika, Olga V., and Chaladze, Roman M. (2024) “Features and Problems of Crisis Management in the Context of Modern Challenges.” Business Inform 10:426–432.
https://doi.org/10.32983/2222-4459-2024-10-426-432

Section: Management and Marketing

Management of Enterprise Development Strategy
Grynko T. V., Sokolova K. O.

Grynko, Tetiana V., and Sokolova, Kateryna O. (2024) “Management of Enterprise Development Strategy.” Business Inform 10:433–444.
https://doi.org/10.32983/2222-4459-2024-10-433-444

Section: Management and Marketing

Formation and Implementation of Anti-Crisis Management Strategies of Transport Enterprises
Koval V. V., Soloviova O. M., Iordanov O. M., Papizh N. P., Prokopenko Y. P.

Koval, Viktor V. et al. (2024) “Formation and Implementation of Anti-Crisis Management Strategies of Transport Enterprises.” Business Inform 10:444–451.
https://doi.org/10.32983/2222-4459-2024-10-444-451

Section: Management and Marketing

Evolution in Approaches to Enterprise Management in the Context of Digital Transformations
Bryukhovetskaya N. Y., Buleev I. P., Chorna O. A.

Bryukhovetskaya, Nataliya Ye., Buleev, Ivan P., and Chorna, Oleksandra A. (2024) “Evolution in Approaches to Enterprise Management in the Context of Digital Transformations.” Business Inform 10:451–461.
https://doi.org/10.32983/2222-4459-2024-10-451-461

Section: Management and Marketing

The Approach to Assessing the Level of Digital Mobility of Human Capital of Railway Transport Enterprises
Kosintseva P. Y.

Kosintseva, Polina Yu. (2024) “The Approach to Assessing the Level of Digital Mobility of Human Capital of Railway Transport Enterprises.” Business Inform 10:462–469.
https://doi.org/10.32983/2222-4459-2024-10-462-469

Section: Management and Marketing

Optimization of Enterprise Development Management in an Unstable Market Environment
Kuriacha N. V., Bilichenko Y. Y.

Kuriacha, Natalia V., and Bilichenko, Yuliia Ye. (2024) “Optimization of Enterprise Development Management in an Unstable Market Environment.” Business Inform 10:470–477.
https://doi.org/10.32983/2222-4459-2024-10-470-477

Section: Management and Marketing

Strategic Planning as a Tool for Increasing the Competitiveness and Efficiency of Economic Entities
Protsenko V. M., Yanchak Y. O., Sobina Y. V., Slieptsov O. V.

Protsenko, Valentyna M. et al. (2024) “Strategic Planning as a Tool for Increasing the Competitiveness and Efficiency of Economic Entities.” Business Inform 10:478–484.
https://doi.org/10.32983/2222-4459-2024-10-478-484

Section: Management and Marketing

A System Approach to Assessing Employee Adaptation: From Methods to Implementation Strategy
Varis I. O., Kravchuk O. I., Savchuk Y. O.

Varis, Iryna O., Kravchuk, Oksana I., and Savchuk, Yana O. (2024) “A System Approach to Assessing Employee Adaptation: From Methods to Implementation Strategy.” Business Inform 10:484–495.
https://doi.org/10.32983/2222-4459-2024-10-484-495

Section: Management and Marketing

Approaches and Principles of Formation of the Personnel Support System of Entrepreneurial Entities
Tararuiev I. O., Ostrohliad V. K.

Tararuiev, Iurii O., and Ostrohliad, Valerii K. (2024) “Approaches and Principles of Formation of the Personnel Support System of Entrepreneurial Entities.” Business Inform 10:496–501.
https://doi.org/10.32983/2222-4459-2024-10-496-501

Section: Management and Marketing

Improving the Approaches to Assessing the Efficiency of the Implementation of Communication Strategies of the Enterprise
Rubel K. V.

Rubel, Kostiantyn V. (2024) “Improving the Approaches to Assessing the Efficiency of the Implementation of Communication Strategies of the Enterprise.” Business Inform 10:502–509.
https://doi.org/10.32983/2222-4459-2024-10-502-509

Section: Management and Marketing

Integration of Predictive Analytics into Marketing Management: Impact on the Development of Brand Promotion Strategies in the Digital Economy
Ptashchenko O. V., Aliev E. S.

Ptashchenko, Olena V., and Aliev, Elman Sh. (2024) “Integration of Predictive Analytics into Marketing Management: Impact on the Development of Brand Promotion Strategies in the Digital Economy.” Business Inform 10:509–515.
https://doi.org/10.32983/2222-4459-2024-10-509-515

Section: Management and Marketing

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