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BUSINESS INFORM №2-2011, Vol.2

ABSTRACTS AND INFORMATION ABOUT AUTHORS

53

Section: Management and Marketing
Pilipenko S. N., Pilipenko D. R.
Organization of Management of Cooperation and Loyalty in Corporate Logistic Schemes: Accounting and Analytical Aspect (p. 138 - 139)

The article presents the evolution of the conception of marketing of partnership relations and determines its interconnection with synergetic paradigm. The recommendations as to creation and use of marketing mechanism of management of logistic chains of creation of value were developed. The typology of logistic interrelations was substantiated. The peculiarities of formation of the fields of interaction of subjects of precision marketing were considered.

Pilipenko Svetlana N. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Evaluation of Enterprise Property, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Pilipenko Diana Rafaielivna – postgraduate student of the Department of Economics and Appraisal of Property of Enterprise of Kharkov National University of Economics

Article is written in Russian
Downloads/views: 607

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Reference to this article:
Pilipenko, Svetlana N., and Pilipenko, Diana Rafaielivna. (2011) “Organization of Management of Cooperation and Loyalty in Corporate Logistic Schemes: Accounting and Analytical Aspect.” Business Inform 2(2):138–139.


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