BUSINESS INFORM №4-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

52

Section: Management and Marketing
Ivanechko N. R.
Implementation of Informational Database to Maintain the Functioning of Commercial and Entertainment Company (p. 164 - 167)
In this article the use of informational database is substantiated for the process of marketing strategy elaboration in commercial and entertainment company. Practical recommendations are given to the composition and structure of customers information database development for commercial and entertainment company.

Ivanechko Nelia R. – Candidate of Sciences (Economics), Associate Professor, Department of Marketing, West Ukrainian National University (11 Lvivska Str., Ternopil, 46009, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Ivanechko, Nelia R. (2011) “Implementation of Informational Database to Maintain the Functioning of Commercial and Entertainment Company.” Business Inform 4:164–167.

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