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BUSINESS INFORM №8-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

55

Section: Management and Marketing
Berezovskiy K. M.
Synthesis of the System of Industrial Enterprise Marketing Potential Management (p. 208 - 210)

The article suggests the approach to the identification of the essence and quantitative assessment of marketing potential of industrial enterprise on the basis of availability of strategic gaps and necessity of securing its strategic conformity. It defines the directions of securing the strategic conformity of an enterprise and proves the necessity of its presentation as a benchmark for the system of marketing management.

Berezovskiy Kirill Mikhaylovich – postgraduate student of the Department of Accounting of Kharkov National University of Economics

Article is written in Russian
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Reference to this article:
Berezovskiy, Kirill Mikhaylovich. (2011) “Synthesis of the System of Industrial Enterprise Marketing Potential Management.” Business Inform 8:208–210.


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