BUSINESS INFORM №2-2012

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57

Section: Management and Marketing
Takhtaulov M. V.
Brand as a Competitive Advantage (p. 210 - 212)
The article presents results of studies of different authors approaches who defined the essence and nature of brand perception by consumers. The author has formed the basic definitions of this topic. Has been proposed methods of increasing the competitiveness by forming a strong brand.
Keywords: brand, brand perception by consumers, methods of improving competitiveness, the formation of a strong brand, competitive advantage
Bibl.: 7.

Takhtaulov Mikhail V. – student of the Faculty «Business Management» of Kharkiv University of Humanities «Ukrainian People’s Academy»

Article is written in Russian
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Reference to this article:
Takhtaulov, Mikhail V. (2012) “Brand as a Competitive Advantage.” Business Inform 2:210–212.

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