УКР ENG

Search:


Email:  
Password:  

 REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

 PUBLISHER

Liburkina L. M.

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Annotated catalogue (2023)

Thematic sections of the journal

Proceedings of scientific conferences



BUSINESS INFORM №3-2012

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

59

Section: Management and Marketing
Vasylieva T. A.
Approaches to forming of marketing strategy of bank (p. 218 - 220)

In the article are conducted analysis of existent approaches to forming of marketing strategy. Certainly key requirements to forming of marketing strategy of bank. The done suggestions are in relation to keeping of brand of bank.
Keywords: marketing strategy, brand positioning, corporate brand identity, marketing communications
Bibl.: 13.

Vasylieva Tetiana A. – Doctor of Sciences (Economics), Professor, Director, Balatsky Academic and Scientific Institute of Finance, Economics and Management of Sumy State University (room G-601, 611, building «G», stage 6, 2 Rymskoho-Korsakova Str., Sumy, 40007, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 1322

Download article (pdf) -

Reference to this article:
Vasylieva, Tetiana A. (2012) “Approaches to forming of marketing strategy of bank.” Business Inform 3:218–220.


1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 |

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences


 OUR PARTNERS


Journal «The Problems of Economy»

  © Business Inform, 1992 - 2024 The site and its metadata are licensed under CC BY-SA. Write to webmaster