УКР РУС ENG

Search:


Email:  
Password:  

 REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

 PUBLISHER

INZHEK PUBLISHING HOUSE (KHARKIV, UKRAINE)

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Thematic sections of the journal

Proceedings of scientific conferences



BUSINESS INFORM №5-2012

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

67

Section: Management and Marketing
UDC 658.7(043)
Goncharenko N. G., Naumenko M. O.
Organization of Marketing Management of Integrated Corporate Structures Activity (p. 237 - 240)

The article defines the main directions of transformation of the system of integrated corporate structures activities on the basis of marketing. It defines the specific principles of marketing management organization and gives the components of the corresponding to them transformation of paradigm section of marketing management. The peculiarity of the propositions is the orientation of the management process and contours of feedbacks at proactive creation of consumer values which in its turn is viewed as the main backbone factor for emergence and adjustment of vital activity parameters of the integrated formation.
Keywords: integrated corporate structure, marketing, customer value
Tabl.: 2. Bibl.: 9.

Goncharenko Natalia Grigorievna – Candidate of Science (Economics), associate professor, Head of the Department of Economic Disciplines of Academy of Interior Troops of Ministry of Internal Affairs (Kharkov)
Naumenko Mariia O. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Management and the War Economy, The National Academy of the National Guard of Ukraine (3 Povstannia Square, Kharkiv, 61001, Ukraine)
Email: naumenckomariya@yandex.ua

Article is written in Ukrainan
Downloads/views: 472

Download article (pdf) -

Reference to this article:
Goncharenko, Natalia Grigorievna., and Naumenko, Mariia O. (2012) “Organization of Marketing Management of Integrated Corporate Structures Activity.” Business Inform 5:237–240.


1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 |

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences


 OUR PARTNERS


Journal «The Problems of Economy»

Journal «Economics of Development»

  © Business Inform, 1992 - 2019 The site and its metadata are licensed under CC BY-SA. Write to webmaster