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KV #19905-9705 PR dated 02.04.2013.

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KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

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BUSINESS INFORM №5-2012

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73

Section: Management and Marketing
UDC 005.585:658.8
Plokha O. В.
Performance Evaluation of the System of Marketing Management at the Enterprise (p. 258 - 260)

The article suggests guidelines for performance evaluation of the system of marketing management. The policy consists of a comparative analysis of the actual state of the system of marketing management with objectively necessary condition which is determined on the basis of the criteria of functional completeness of the system.
Keywords: marketing management, enterprise, control, integral indicator
Formulae: 3. Bibl.: 7.

Plokha Olena В. – Candidate of sciences (Economics), assistant professor of business economics and management, Kharkiv National University of Economics

Article is written in Ukrainan
Downloads/views: 803

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Reference to this article:
Plokha, Olena В. (2012) “Performance Evaluation of the System of Marketing Management at the Enterprise.” Business Inform 5:258–260.


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