BUSINESS INFORM №7-2012

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41

Section: Management and Marketing
UDC 659.1:658.8
Maksimiv B. M.
Forming Advertising Strategy for Enterprises on the Basis of SWOT-Analysis (p. 152 - 156)
In the article influence SWOТ analysis is certain an author on forming of effective strategy of development for enterprises. Marketing and advertising strategies are also distin-Marketing and advertising strategies are also distin-distinguished. Development of strategy must begin from a situatioonal analysis, from exhaustive verification and research of all important internal and external factors, involved in this situation. Determination of strengths and weaknesses of this company, threats and possibilities enters here.
Keywords: advertising strategy, SWOT-analysis, strategic management
Fig.: 2. Bibl.: 5.

Maksimiv Bogdan M. – Candidate of Sciences (Economics), Associate Professor, Department of Management, Ivan Franko National University of Lviv (1 Unіversytetska Str., Lvіv, 79001, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Maksimiv, Bogdan M. (2012) “Forming Advertising Strategy for Enterprises on the Basis of SWOT-Analysis.” Business Inform 7:152–156.

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