BUSINESS INFORM №8-2012

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27

Section: Economics of Trade and Services
UDC 658.011.12(075.8)
Krasnokutska N. S.
Reputation potential as a factor of trade enterprises development in Ukraine (p. 97 - 100)
The article suggested information and methodological support for the research of reputation potential of trade enterprises. The problems of formation and the main trends of development of goodwill, brands and private labels of Ukrainian trade enterprises are identified.
Keywords: reputation, reputation potential, goodwill, private labels and brands
Fig.: 1. Tabl.: 1. Formulae: 1. Bibl.: 13.

Krasnokutska Natalia S. – Doctor of Sciences (Economics), Professor, Director, Educational and Scientific Institute of Economics, Management and International Business of the National Technical University (building U1, 2 Kyrpychova Str., Kharkiv, 61002, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 628

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Reference to this article:
Krasnokutska, Natalia S. (2012) “Reputation potential as a factor of trade enterprises development in Ukraine.” Business Inform 8:97–100.

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