BUSINESS INFORM №11-2012

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67

Section: Management and Marketing
UDC 339.138:659.1
Kaynova T. V.
Marketing Optimization for B2B Market (p. 263 - 266)
The article presents market definition B2B, the necessity to optimize marketing B2B market, provides a system for B2B-marketing and developed stages of its formation. On this basis it was identified key factors of customer loyalty and are the stages of development of loyalty programs for customers market B2B.
Keywords: marketing, B2B market, loyalty, loyalty program
Bibl.: 6.

Kaynova Tatyana V. – Candidate of Sciences (Economics), Lecturer, Department of Public Administration and Regional Economics, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 352

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Reference to this article:
Kaynova, Tatyana V. (2012) “Marketing Optimization for B2B Market.” Business Inform 11:263–266.

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