BUSINESS INFORM №11-2013

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47

Section: Economics of Enterprise
UDC 338.12.017
Fartushnyak O. V., Pasichnyk I. Y.
Problems of Assessment of Influence of the Market Situation upon Competitive Position of an Enterprise in the Process of Managing its Products Competitiveness (p. 287 - 291)
The article justifies a possibility of use of natural-science approaches when assessing the market situation in the process of forecasting competitive position of an enterprise. In order to develop further the methods of forecasting competitive position of the producer, the article offers to use approaches of the turbulent theory of motion of continuum, in particular, the Kolmogorov law of dissipation of energy of continuum when forecasting market situation values. The practical benefit of the proposed methodical approach to forecasting lies in the fact that it gives a possibility of proposing scientifically justified solutions with respect to selection of different strategies to enterprise management. Its main purpose is to clarify the way of development of a decision on the basis of revealed basic competitive positions of an enterprise, basic tendencies, main critical zones, risks of uneven changes, most difficult problems and identification of the forecast position of an enterprise with consideration of the market situation forecast.
Keywords: market situation, enterprise competitive position, energy response of the system
Formulae: 9. Bibl.: 8.

Fartushnyak Olga V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Accounting, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Pasichnyk Inna Yu. – Senior Lecturer, Department of Accounting, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Fartushnyak, Olga V., and Pasichnyk, Inna Yu. (2013) “Problems of Assessment of Influence of the Market Situation upon Competitive Position of an Enterprise in the Process of Managing its Products Competitiveness.” Business Inform 11:287–291.

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