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BUSINESS INFORM №4-2014

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19

Section: Information Technologies in the Economy
UDC 65.011.56
Lukianenko D. I.
Business Modelling Enterprise Activity under Conditions of Information Space Development (p. 118 - 123)
The goal of the article is the study of influence of information development upon development of an enterprise activity business model. On the basis of the analysis of main quantity indicators of development of information and communication technologies in Ukraine, the article identifies that active informatisation of the society facilitated transformation processes in business modelling enterprise activity – the digital business model becomes more and more efficient than the traditional one. Moreover, the article establishes that the domestic science does not consider theoretical grounds of formation specifically of the digital business model of enterprise activity. Based on the analysis of foreign literature, the article studies the essence of the digital business model of enterprise activity and offers the author’s own interpretation. The article also identifies its basic structural elements and gives their characteristics. The digital business model could be integrated into the common business model of enterprise activity or be a separate “scheme” of development. The article specifies main tendencies, which facilitate growth of efficiency of use of the digital business model and show its advantages compared to the traditional one. The prospect direction of further studies could be formation of the domestic theory of the digital business modelling, its development and activation of introduction into practice modern companies’ activity. Further study of the digital business modelling could justify replacement of the theory on formation of the enterprise traditional business model.
Keywords: information, information technologies, business model, digital business model, enterprise
Fig.: 2. Tabl.: 2. Bibl.: 11.

Lukianenko Dmytro I. – Postgraduate Student, Department of Information Systems and Technology Management, Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky (16 Tramvaina Str., Kryvyi Rih, Dnipropetrovsk region, 50005, Ukraine)
Email: [email protected]

Reference to this article:
Lukianenko, Dmytro I. (2014) “Business Modelling Enterprise Activity under Conditions of Information Space Development.” Business Inform 4:118–123.

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