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KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

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BUSINESS INFORM №10-2014

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36

Section: Economics of Trade and Services
UDC 64.011.4.640
Yatsun L. M.
Formation of a Mechanism to Control the Development of National Nutrition Area (p. 219 - 225)

Fundamentals of mechanism of control the development of nutrition area as a cross-sectoral cluster of natural and socio-economic nature are examined. The mechanism of formation of consumer decisions as to the behavior of foods consumer, which integrates economic factors (rational) and non-economic (irrational, emotional) influences, is proposed. The algorithm of formation of a mechanism to control the nutrition area in the public sector and households of the population on the basis of structural and functional synthesis, harmonization of the executed functions of vertical and horizontal structures on all hierarchical levels – from households to the sectors of social production: agriculture, food industry, food trade and catering industry was substantiated.
Keywords: nutrition area, mechanism of control, behavior of foods consumer, structure and functions of the management
Fig.: 3. Bibl.: 8.

Yatsun Leonid M. – Candidate of Sciences (Economics), Professor, Head of the Department, Department of International Management and Tourism, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: yatsun@meta.ua

Article is written in Ukrainan
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Reference to this article:
Yatsun, Leonid M. (2014) “Formation of a Mechanism to Control the Development of National Nutrition Area.” Business Inform 10:219–225.


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