BUSINESS INFORM №10-2015

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29

Section: Economic and Mathematical Modeling
UDC 368:330.46
Shmatko E. A.
Statistical Analysis of Cognitive Model for Researching Market of Insurance Services with Consideration for Loyalty (p. 177 - 181)
Each insurance company faces a challenge to retain existing customers as well as attract new ones by providing the quality of service, availability of services and introduction of a loyalty program. To identify problems with both the system functioning and the development of future scenarios, cognitive modeling can applied. The article is aimed at the statistical analysis of a cognitive model for researching market of insurance services with consideration for loyalty of policyholders. The system characteristics of the cognitive model: consonance, dissonance, the negative and positive effects have been assessed. On the basis of the analysis of the obtained estimates some ways to assist an activation of the loyalty formation processes have been suggested: setting the mutually favorable tariff rates; formation of a system for increasing the financial literacy of the population; providing quality service along with formation of the insurers' image as reliable partners.
Keywords: insurance services, insurance market, loyalty, orgraf, cognitive model
Fig.: 5. Tabl.: 2. Bibl.: 10.

Shmatko Ekaterina A. – Postgraduate Student, Classic Private University (70B Zhukovskoho Str., Zaporіzhzhia, 69002, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Shmatko, Ekaterina A. (2015) “Statistical Analysis of Cognitive Model for Researching Market of Insurance Services with Consideration for Loyalty.” Business Inform 10:177–181.

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