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BUSINESS INFORM №10-2015

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65

Section: Management and Marketing
UDC 005.332.4:005.21:005.42-024.79:330.34(477)
Martynec V. V.
Strategies to Provide the Competitiveness of Enterprise in Current Conditions of Institutional Environment of the Economy of Ukraine (p. 403 - 407)
The article is aimed at determining the factors of establishing competitive advantages of enterprise, selection and substantiation of strategies for providing the competitiveness of enterprise in current conditions of institutional environment of the economy of Ukraine. Both the external and the internal factors of establishing competitive advantages of enterprise have been identified and analyzed. The relevance of establishing a system of competitive strategies of enterprise, which represent a generalized plan of actions for achieving competitiveness, has been justified. Within the author's approach, a system of competitive strategies consists of general (basic) and specific (individual) strategies. The general (basic) competitive strategies are related to provision of competitiveness for the target subsystems of enterprise and form the basis for establishing the specific (individual) strategies. The author has considered as general strategies the following: financial, production, marketing, and strategy of staff management. The individual competitive strategies would be established taking into account the characteristics of the sectoral activity, policy and strategic direction of development of enterprise. The author also has proposed: strategy for adaptation to changes in the institutional environment and market competitiveness, pricing strategy, strategy for building positive personal image of enterprise, strategy for minimizing transaction costs, strategy for regulating opportunistic behavior.
Keywords: competitiveness of enterprise, institutional environment, institutions, competitive strategy, transaction costs
Bibl.: 10.

Martynec Victoria V. – Candidate of Sciences (Economics), Senior Lecturer, Department of Management, Sumy State University (2 Mykoly Sumtsova Str., Sumy, 40007, Ukraine)
Email: victoria_vvm@ ukr.net

Reference to this article:
Martynec, Victoria V. (2015) “Strategies to Provide the Competitiveness of Enterprise in Current Conditions of Institutional Environment of the Economy of Ukraine.” Business Inform 10:403–407.

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