BUSINESS INFORM №12-2016

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Section: Management and Marketing
UDC 658.012
Kuchina S. E., Kitchenko O. M.
The Analysis of Common Mistakes in Preparing a Business Plan (p. 260 - 265)
When writing a business plan, there arise a number of unresolved issues related to its consequent implementation, which is of considerable interest and determines the relevance of the study. The need to develop theoretical and methodological support for drafting business plans has determined a range of issues that require immediate resolution at stages of its development, in particular at the stage of creating a new business (“start up”); the stage of compiling financial documents; the stage of risk assessment and developing strategies to overcome them. Based on the analysis and systematization of the existing definitions, the notion of “business plan” is generalized and a methodological scheme of its building is demonstrated. The comparison of a general structure of a business plan proposed by EBRR and UNIDO is considered and presented. It is found that common mistakes that occur at compiling a business plan include: mistakes associated with evaluation of the demand for products; mistakes at setting prices and choosing a further pricing policy; mistakes associated with underestimation of possible risks arising in the course of the business plan implementation should be mentioned. The obtained results can be applied by heads of enterprises and managers in various spheres of business and at making decisions on forming further strategies of the enterprise development.
Keywords: business plan, mistakes, strategy, demand, price, risks
Tabl.: 1. Formulae: 1. Bibl.: 10.

Kuchina Svitlana E. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Marketing, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Kitchenko Olena M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Marketing, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

Article is written in English
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Reference to this article:
Kuchina, Svitlana E., and Kitchenko, Olena M. (2016) “The Analysis of Common Mistakes in Preparing a Business Plan.” Business Inform 12:260–265.

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