BUSINESS INFORM №3-2017

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Section: International Economic Relations
UDC 339.92 (339.727.22)
Korohodova O. O., Kuhii A. A.
The Theoretical Foundations for Establishment and Functioning of Transnational Companies (p. 71 - 77)
The article provides the concepts of both the transnational and the multinational corporations. The main types of transnational companies have been defined and characterized. A retrospective of development of the transnational structures has been carried out considering the multinational, global and specific marketing strategies of the production-commercial activities of companies at different stages of formation. The main benefits for globalization of companies have been defined. The level of the global investment flows has been provided. A top-ten of the leading transnational companies according to the Global Fortune 500 has been allocated, the quantitative changes in the geographical structure of the leaders as to the home countries have been determined. The degree of influence of the transnational structures on the world level of scientific, technological developments, as well as commercializing the market for high-tech products has been defined. The objectives of creating the strategic transnational alliances have been determined.
Keywords: transnational corporations, marketing strategies, direct foreign investments, alliance.
Fig.: 3. Tabl.: 2. Bibl.: 12.

Korohodova Olena O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Economics, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)
Email: [email protected]
Kuhii Anna A. – Student, Faculty of Management and Marketing, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Korohodova, Olena O., and Kuhii, Anna A. (2017) “The Theoretical Foundations for Establishment and Functioning of Transnational Companies.” Business Inform 3:71–77.

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