BUSINESS INFORM №11-2017

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Section: Information Technologies in the Economy
UDC 658.012.2
Sokolovska Z. M.
The Models of Market Economy on the Modern Technological Platforms (p. 430 - 440)
The article is aimed at analyzing the status of software provision of simulation modeling of economic systems and disclosing the possibilities of application of the integrated software-technological platforms in the building of market models. Problems in the field of applied introduction of the method of simulation modeling have been defined; the status of the software-technological provision of the simulation modeling of economic systems has been analyzed. It has been suggested to use the integrated system of multi-approach simulation modeling AnyLogic as one of the most powerful modern software platforms. The variant of the model of competitive multi-product market adapted to the specifics of pharmaceutical industry enterprises has been considered. The work of the model can be illustrated by results of the situational simulation experiments on the example of the pharmaceutical company «Farmak». The possibilities of parametric adjustment of imitation experiments together with the spectrum of their application in practical activity of pharmaceutical enterprises have been demonstrated.
Keywords: models of market economy, simulation modeling, software-technological platforms of simulation, multi-approach modeling, system dynamics, agent approach, simulation experiment, pharmaceutical enterprise.
Fig.: 11. Tabl.: 1. Bibl.: 26.

Sokolovska Zoia M. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economic Cybernetics and Information Technologies, Odesa Polytechnic National University (1 Shevchenko Ave., Odesa, 65044, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Sokolovska, Zoia M. (2017) “The Models of Market Economy on the Modern Technological Platforms.” Business Inform 11:430–440.

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