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BUSINESS INFORM №11-2017

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70

Section: Management and Marketing
UDC 338.43:633.88
Mirzoieva T. V.
On the Issue of Formation of Strategy of Enterprises - Producers of the Medicinal Plant Production (p. 477 - 482)
The article is aimed at forming a scientific basis and defining the main directions for development of the strategy of enterprises-producers of medicinal plant production. The basic kinds of production which are made from medicinal vegetative raw materials in the current conditions have been concretized; the main directions of activity in the sphere of medicinal plant production, developed over many centuries, have been revealed and generalized; the separate variants of strategies of the enterprises-producers of medicinal plant production have been outlined and examples of implementation of certain types of strategies in the conditions of practical activity have been provided. A whole of the basic concepts of medicinal plant production, designed by the author, has been presented. Special attention has been given to the presentation of medicinal plant growing as form of a separate sphere of activity, with allocation of its object, subject, purpose, and basic functions. Further scientific researches will be directed to elaboration of an efficient strategy of development of enterprises-producers of medicinal plant production in favor of strengthening positions of the given sphere in the market and securing it a worthy place in the aggregate of branches of national economy.
Keywords: medicinal plant growing, strategy of development of medicinal plant growing, medicinal plant production.
Fig.: 2. Bibl.: 15.

Mirzoieva Tetiana V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics of the Enterprise named after prof. I. N. Romanenko, National University of Life and Environmental Sciences of Ukraine (15 Heroiv Oborony Str., Kyiv, 03041, Ukraine)
Email: [email protected]

Reference to this article:
Mirzoieva, Tetiana V. (2017) “On the Issue of Formation of Strategy of Enterprises - Producers of the Medicinal Plant Production.” Business Inform 11:477–482.

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