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BUSINESS INFORM №2-2018

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42

Section: Management and Marketing
UDC 005.21:005.4/2:615.1
Mykhailiuk M. О.
The Applied Aspects of Transposition and Integration of Development Resources in the System of Strategic Management of the Pharmaceutical Industry Enterprises (p. 290 - 295)

The article is aimed at researching the transposition and integration of development resources in the system of strategic management of pharmaceutical enterprises. It has been determined that in the current of market functioning, resources are transformed into development resources. The proposed scheme of transposition and integration of development resources in the system of strategic management of enterprises provides a combination of resource opportunities of company with market conditions and reflects synergistic interaction between two classical theories of strategic management: the M. Porter’s sectoral competition theory and the resource theory. The basic priorities of development of the pharmaceutical industry in the contemporary market environment are defined and trends of activity of pharmaceutical companies are indicated. Enterprises are distributed according to the criterion of introduction of development resources strategy, measures on increase of efficiency of their activity are suggested.
Keywords: transposition, integration, development resources, strategy of formation of development resources of company.
Fig.: 1. Tabl.: 1. Bibl.: 9.

Mykhailiuk Myroslava О. – Postgraduate Student, Department of Economics of Enterprises, Kyiv National Economic University named after V. Hetman (54/1 Peremohy Ave., Kyiv, 03057, Ukraine)
Email: myroslava_mykhailiuk@ukr.net

Article is written in Ukrainan
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Reference to this article:
Mykhailiuk, Myroslava О. (2018) “The Applied Aspects of Transposition and Integration of Development Resources in the System of Strategic Management of the Pharmaceutical Industry Enterprises.” Business Inform 2:290–295.


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