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Improving the Enterprise Development Model: New Solutions Based on the Principles of Management, Marketing and Economic Diagnosis
Skrynkovskyy R. M., Sopilnyk L. I., Tsyuh S. I.

Skrynkovskyy, Ruslan M., Sopilnyk, Lyubomyr I., and Tsyuh, Svyatoslav I. (2020) “Improving the Enterprise Development Model: New Solutions Based on the Principles of Management, Marketing and Economic Diagnosis.” Business Inform 4:191–199.
https://doi.org/10.32983/2222-4459-2020-4-191-199

Section: Economics of Enterprise

UDC 65.01

Abstract:
The object of research are the peculiarities of formation, use and improvement of the economic-mathematical model of the enterprise’s development. It is determined that the development of enterprise is evaluated through economic growth (result) taking into account quantitative and qualitative changes (in certain space-time environments), where the potential, quality of management, innovation and orientation to the processes of continuous improvement (through the development of staff, improvement of the system of interaction, opportunities, etc. based on the use of modern technologies and management systems, support and expansion of the marketing business network and ensuring the reliability of partnerships to achieve economic goals) provide economic growth (result) of the enterprise. A graphic interpretation (model) of the enterprise development is presented according to the theory of cyclical development and taking into account the influence of innovation in the system of «kind of innovation as kind of development». It is determined that the level of scale and quality of the enterprise development depends on its potential and reserves for growth. It is identified that in practice there are problems related to the formation (build-up) and use of a system of indicators to determine the level of development of enterprise. Upon the results of the study and discussion, an improved economic-mathematical model of the enterprise development is presented, which, unlike the existing ones, not only takes into account the theoretical and applied aspects of the use of independent partial models of the enterprise development for management of development (namely, content, characteristics and values of the model of the enterprise’s ability to develop, the model of selecting the enterprise’s development strategy, the model of selecting the enterprise development vector, the model of selecting the basis of the enterprise development, the model of efficient management of the enterprise based on the introduction of the marketing mechanism and the model of the the enterprise development result), but also provides for a simultaneous multi-vector target assessment of many spheres of the enterprise’s operations (based on the use of a system of parameters, indicators and criteria of the system-oriented economic diagnostics) in order to determine its prospects. In particular, it includes the main directions and the basic instrumentarium for diagnosing competitiveness, investment attractiveness and enterprise development, taking into account the relationship of modern management and marketing.

Keywords: enterprise, enterprise development, enterprise development model, development result, management and marketing relationship, economic diagnostics, managerial decisions and innovations, economic goals.

Fig.: 1. Formulae: 6. Bibl.: 44.

Skrynkovskyy Ruslan M. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Business Economy and Information Technology, Lviv University of Business and Law (99 Kulparkіvska Str., Lviv, 79021, Ukraine)
Email: [email protected]
Sopilnyk Lyubomyr I. – Doctor of Sciences (Law), Professor, Professor, Department of Administrative Law and Process, Financial and Information Law, Lviv University of Business and Law (99 Kulparkіvska Str., Lviv, 79021, Ukraine)
Email: [email protected]
Tsyuh Svyatoslav I. – Specialist, Yadro LLC (7 Shchyretska Str., Lviv, 79071, Ukraine)
Email: [email protected]

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