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The Measures to Stimulate the Insurance Market of Ukraine
Rakhman M. S., Yevtushenko V. A., Sypalo D. A.

Rakhman, Mahbubur S., Yevtushenko, Viktoriia A., and Sypalo, Darya A. (2020) “The Measures to Stimulate the Insurance Market of Ukraine.” Business Inform 8:196–202.
https://doi.org/10.32983/2222-4459-2020-8-196-202

Section: Finance, Money Circulation and Credit

UDC 368.02(477)

Abstract:
The article is aimed at analyzing the state of insurance activity of Ukraine, identifying problems and finding ways to eliminate them by means of statistical research (analysis of the structure and dynamics of the insurance market; determination of seasonal fluctuations; computation of the forecast for 2020-2021) and elaborating recommendations for improvement of insurance activity in Ukraine. The relevance of this topic lies in the importance of the insurance market for the security and development of the country’s economy at all its levels. An important issue in this aspect is ensuring an efficient interaction between the political, social, economic and international spheres. Economically, insurance activity ensures the demand of people in protection by providing an insurance service (certificate of insurance). Insurance takes effect in the form of conditions and types that subjects must choose and perform. The overall meaning of the insurance market is to meet the needs of insurance protection. The article is concerned with researching the nature, position and level of development of insurance activity in Ukraine. An analysis of insurance market indicators is carried out and a forecast is made in order to allocate the prospects and problems of development of this sphere of activity in Ukraine. Insurance is a means of security provision and is used in all spheres and links of life: the State, population, business, etc. The possibility of insurance allowed to create preconditions for reducing the negative impact of certain contingencies, starting with a natural disaster and up to insurance of financial transactions. The main problem of insurance in Ukraine is its insufficient development, which interferes with its participation in the improvement of the economic state of the country.

Keywords: insurance, insurance activity, insurance analysis, market dynamics, the State, Ukraine, population, statistical research.

Fig.: 6. Tabl.: 1. Bibl.: 8.

Rakhman Mahbubur S. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Yevtushenko Viktoriia A. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Sypalo Darya A. – Student, Faculty of Economics, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

Zhuravka, O. S., and Vasylchuk, A. Yu. “Analiz suchasnoho stanu strakhovoho rynku v Ukraini“ [Analysis of the Insurance Market in Ukraine]. Efektyvna ekonomika. 2017. http://www.economy.nayka.com.ua/?op=1&z=5493
“Pidsumky diialnosti strakhovykh kompanii za 2019 rik“ [Results of Insurance Companies for 2019]. Kyiv, 2020. https://www.nfp.gov.ua/files/OgliadRinkiv/SK/sk_2019.pdf
“Pidsumky diialnosti strakhovykh kompanii za 2014 rik“ [Results of Insurance Companies for 2014]. Kyiv, 2015. https://forinsurer.com/files/file00552.pdf
“Bila knyha. Maibutnie rehuliuvannia rynku strakhuvannia v Ukraini“ [White Book. Future Regulation of the Insurance Market in Ukraine]. Kyiv, 2020. https://bank.gov.ua/admin_uploads/article/White_paper_insurance_fin_pr_2020-04-22.pdf?v=4
Hrabovetskyi, B. Ye. “Ekonomichnyi analiz“ [Economic Analysis]. Vinnytsia : VNTU, 2013. http://hrabovecky.vk.vntu.edu.ua/file/dcca722eb5be70aed019619b8182306c.pdf
“SWOT-analiz: komu, koly i navishcho potriben (+ realnyi pryklad)“ [SWOT-analysis: Who, When and Why Needs It (+ Real Example)]. 2018. https://bakertilly.ua/news/id44448
“PEST analiz: razbirayem podrobno“ [PEST Analysis: We Analyze It in Detail]. 2018. http://powerbranding.ru/biznes-analiz/pest/
“Reyting strakhovykh kompaniy Ukrainy“ [Rating of Insurance Companies in Ukraine]. https://forinsurer.com/ratings/nonlife

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