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Behavioral Approach in Management
Matvieiev V. V., Matvieieva O. M., Shchepina T. H.

Matvieiev, Viacheslav V., Matvieieva, Olha M., and Shchepina, Tetiana H. (2021) “Behavioral Approach in Management.” Business Inform 4:257–261.
https://doi.org/10.32983/2222-4459-2021-4-257-261

Section: Management and Marketing

UDC 330.16

Abstract:
The article is aimed at researching the behavioral approach in management, studying the psychological regularities of management activities. The article proves that the behavioral approach in management is aimed at the joint interaction of economic processes and economic thinking of the subject who makes managerial decisions, or groups of subjects, taking into account the factors influencing managerial decisions of both economic and psychological nature. A study of economic thinking of the subject making managerial decisions, or groups of subjects as a structural component of economic consciousness, is presented. The essence of economic consciousness as a higher level of reflection by the subject of economic relations of economic phenomena is analyzed. It is identified that economic consciousness is closely related to economic behavior, acting as a rational basis for subjective mechanisms of such behavior. The perceptive sphere of economic behavior of the decision-making entity or groups of subjects, which is based on his or their professional experience obtained in the a posterior period, is distinguished, which becomes the basis for ensuring a higher level of efficiency of managerial decisions, a new form of economic thinking, unconscious perception in the economy. It is determined that the correct economic thinking ensures rational management of economic activity on the scale of the national economy. It is proved that the behavioral approach in management encourages to abandon the fundamental abstraction of any factors of economic relations of a non-economic nature and thereby attributing all the effect achieved by the economic system to economic relations only.

Keywords: management, behaviorism, behavioral economics, managerial decisions, behavioral approach.

Bibl.: 8.

Matvieiev Viacheslav V. – Candidate of Sciences (Economics), Professor, Professor, Department of Finance, Banking and Insurance, State University «Kyiv Aviation Institute» (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]
Matvieieva Olha M. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Accounting and Auditing, State University «Kyiv Aviation Institute» (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]
Shchepina Tetiana H. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Accounting and Auditing, State University «Kyiv Aviation Institute» (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]

List of references in article

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Aliushyna, N. O., and Novachenko, T. V. Psykholohichni mekhanizmy efektyvnoho upravlinskoho vplyvu [Psychological Mechanisms of Effective Managerial Influence]. Kyiv: NADU, 2013.
Smit, V. Eksperimentalnaya ekonomika (kompleks issledovaniy, po sovokupnosti kotorykh avtoru prisuzhdena Nobelevskaya premiya) [Experimental Economics (A Set of Studies, on the Aggregate of which the Author Was Awarded the Nobel Prize)]. Moscow: IRISEN; Mysl, 2008.
Deyneka, O. S. “Dinamika makroekonomicheskikh komponentov obraza deneg v obydennom soznanii“ [Dynamics of the Macroeconomic Components of the Image of Money in Everyday Consciousness]. Psikhologicheskiy zhurnal, vol. 23, no. 2 (2002): 36-46.
Lozhkin, H. V., Spasiennikov, V. V., and Komarovska, V. L. Ekonomichna psykholohiia [Economic Psychology]. Kyiv: VD «Profesional», 2004.
Korniiaka, O. M. Labirynty rozuminnia [Labyrinths of Understanding]. Kyiv: Znannia, 2012.
Khodakivskyi, Ye. I., Bohoiavlenska, Yu. V., and Hrabar, T. P. Psykholohiia upravlinnia [Management Psychology]. Kyiv: TsUL, 2016.
Lahutin, V. D. Liudyna i ekonomika: Sotsioekonomika [Man and the Economy: Socioeconomics]. Kyiv: Prosvita, 1996.

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