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Liburkina L. M.

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Organization of the Work of Startup Specialists in the Modern Business Environment
Guliakin I. I., Vytrykhovskyi Y. A.

Guliakin, Ievgenii I., and Vytrykhovskyi, Yevstakhii A. (2024) “Organization of the Work of Startup Specialists in the Modern Business Environment.” Business Inform 11:339–348.
https://doi.org/10.32983/2222-4459-2024-11-339-348

Section: Management and Marketing

Article is written in Ukrainian
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UDC 005.961

Abstract:
The aim of this study is to scientifically substantiate and develop a methodical approach to assessing the organization of work of startup specialists, taking into account innovative technologies (in particular, artificial intelligence) in the conditions of remote and hybrid work, which is necessary for a better understanding of the key factors that affect the productivity, innovation and competitiveness of small IT startups. The proposed methodical approach includes a hierarchical system of partial indicators integrated into seven main areas of assessment. Each of these areas combines them into integral indicators by the areas, which, in turn, are combined into a common integral indicator, which ranges from 0 to 1 and is divided into qualitative levels on the Harrington scale, allowing for making managerial decisions to improve the results of specialists’ work. The main research methods used are: observation; analysis and synthesis; induction and deduction; comparison; abstraction and generalization; quantitative and qualitative analysis; machine learning methods; expert methods; modeling; system analysis; Cost-Benefit Analysis (CBA); additive convolution method. The main result of the study is the developed methodical approach to evaluating the work of startup specialists, which takes into account the peculiarities of innovation, remoteness of the organization of labor activity, the use of artificial intelligence and the introduction of new cooperation technologies. The practical significance of the results lies in the possibility of applying the developed methodical approach by startup managers, who will be able to quickly identify weaknesses in the processes of organizing the work of specialists, increase their productivity and make informed managerial decisions. The proposed approach can improve the quality of work and contribute to maintaining an innovation climate, ensuring the resilience of startups to crisis situations. The developed methodical approach differs from the existing ones by integrating modern technologies and management tools, in particular artificial intelligence, into the process of organizing the work of startup specialists, which strengthens the theoretical base and practical significance of startup management.

Keywords: IT startups, remote work, hybrid work, artificial intelligence, organization of specialists’ work, innovative technologies, methodical approach, hierarchical system of indicators.

Tabl.: 1. Formulae: 3. Bibl.: 20.

Guliakin Ievgenii I. – Lead manager, Sound Campaign (IQ Business Center 13-15 Bolsunovska Str., Kyiv, 01014, Ukraine)
Email: [email protected]
Vytrykhovskyi Yevstakhii A. – Postgraduate Student, Department of Management and Administration, Ivano-Frankivsk National Technical University of Oil and Gas (15 Karpatska Str., Ivano-Frankіvsk, 76019, Ukraine)
Email: [email protected]

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