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A Microeconomic Analysis of the Possibility of Introducing Sharing Economy Models in Ukraine
Pylypenko N. M., Kasian Y. O.

Pylypenko, Nadiia M., and Kasian, Yeva O. (2024) “A Microeconomic Analysis of the Possibility of Introducing Sharing Economy Models in Ukraine.” Business Inform 12:62–75.
https://doi.org/10.32983/2222-4459-2024-12-62-75

Section: Mechanisms of Regulation of the Economy

UDC 330.88

Abstract:
The article is aimed at a microeconomic analysis of the possibilities of introducing models of the sharing economy in Ukraine, taking into account modern socioeconomic conditions, technological development and global challenges of sustainable development. The article reveals the essence of the sharing economy as a modern economic phenomenon that contributes to the optimization of the use of resources, stimulates entrepreneurial activity and creates new opportunities for social integration. The article analyzes the key aspects of the sharing economy, in particular digital platforms, business models, and behavioral determinants that affect the development of this sector. The main attention is paid to the adaptation of successful international practices to the local conditions of Ukraine, as well as the analysis of barriers and opportunities that affect the implementation of sharing models in the domestic context. The study is based on the use of quantitative methods of analysis, SWOT analysis, business and consumer surveys. The results of the study demonstrate a high level of public interest in sharing platforms. It is found that the most common segments of the sharing economy in Ukraine are: transport services (car sharing), rental housing (Airbnb) and co-working spaces. The carried out analysis showed that the main group of users is young people aged 18 to 40, who demonstrate a high level of interest in the services of the sharing economy. At the same time, the main barriers to its development remain the insufficient level of trust in platforms, low digital literacy in certain regions, as well as regulatory gaps. The results of the carried out SWOT analysis verified that Ukraine has significant potential for the development of sharing platforms due to a developed IT sector, the activity of the younger generation, and readiness for digital changes. However, there are threats related to the instability of the regulatory environment, the impact of military hostilities, and the lack of infrastructure investments. The article proposes ways to overcome these barriers, in particular through improving the regulatory framework, developing digital infrastructure and implementing educational campaigns to popularize the benefits of the sharing economy. The practical significance of the study lies with the formulation of recommendations for the implementation of sharing models in local conditions of Ukraine. The authors point out the need to create partnerships between public institutions and the private sector, stimulate innovative business models, as well as raise public awareness of the opportunities of the sharing economy. Prospects for further research are the development of adaptive models of the sharing economy for the Ukrainian market, which will take into account local economic, social and infrastructural features. An important area is also the assessment of the long-term impact of the sharing economy on the regional economy, employment and environmental sustainability.

Keywords: sharing economics, microeconomic analysis, digital platforms, sustainable development, social integration, innovative business models, economic growth.

Fig.: 7. Tabl.: 4. Bibl.: 63.

Pylypenko Nadiia M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Entrepreneurship, Sumy National Agrarian University (160 H. Kondratieva Str., Sumy, 40021, Ukraine)
Email: [email protected]
Kasian Yeva O. – Student, Faculty of Economics and Management, Sumy National Agrarian University (160 H. Kondratieva Str., Sumy, 40021, Ukraine)
Email: [email protected]

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