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Theoretical Concept of the Competitive Environment in Information and Communication Technologies: Subjects, Objects and Means of Competition
Zavhorodnya E. O., Melnyk T. M.

Zavhorodnya, Elizaveta O., and Melnyk, Tetyana M. (2024) “Theoretical Concept of the Competitive Environment in Information and Communication Technologies: Subjects, Objects and Means of Competition.” Business Inform 12:92–103.
https://doi.org/10.32983/2222-4459-2024-12-92-103

Section: Information Technologies in the Economy

Article is written in English
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UDC 339.9

Abstract:
The study is focused on forming a theoretical perspective on the objects and means of competition relevant to definite subjects of competition in the global market of information and communication technologies (ICT market), since such a comprehensive understanding is important for making strategic decisions, promoting economic development, optimising the career growth of specialists and adapting educational programmes to the emerging needs and requirements of the ICT market. The aim of our research is to elucidate the nature of the interactions and relationships among the key elements of the competitive landscape – namely, the subjects, objects, items, and means of competition – while placing a particular emphasis on the objects and means of competition in the global information and communication technologies market. The information basis for our study is a number of scientific and industry papers on competition in the ICT market. The study uses analysis, synthesis, generalisation, abstraction and graphical methods. The study expands theoretical concepts of the nature of interaction between the key components of the global ICT market (with a generalised scheme of interrelationships between them). It describes how the daily activities and interaction of users with ICTs form their needs and specific requirements/expectations (objects of competition in the ICT market) for technological products, services and solutions (items of competition in the ICT market) with the accompanying graphical generalised display. Based on the typical operations of users with ICTs, the authors have proposed a classification of objects of competition in the ICT market. The motivation, goals, items and means of competition for the main subjects of competition in the global ICT market are briefly outlined. The key means used by ICT companies, ICT specialists, research institutions and governments to form their competitive advantages and to compete effectively in the global ICT market are indicated and grouped in the study.

Keywords: competition, competitiveness, ICT sector, ICT market, subject of competition, object of competition, item of competition, means of competition.

Fig.: 3. Tabl.: 3. Bibl.: 14.

Zavhorodnya Elizaveta O. – Postgraduate Student, Department of International Management, State University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]
Melnyk Tetyana M. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of International Management, State University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]

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