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The Role of ChatGPT in Automating HR Industry Tasks
Vaskiv O. M., Borshchuk I. V.

Vaskiv, Oksana M., and Borshchuk, Iryna V. (2024) “The Role of ChatGPT in Automating HR Industry Tasks.” Business Inform 1:418–425.
https://doi.org/10.32983/2222-4459-2024-1-418-425

Section: Management and Marketing

UDC 004.8:65.012.32

Abstract:
The purpose of the article is to outline the HR industry and describe the role of ChatGPT in HR automation. Automation with the help of additional programs that make life easier for recruiters and HR specialists will never be superfluous, and given that ChatGPT is planned to be developed, you need to try to master the bot right now. Then, in the future, you will already have developed use cases – the so-called use cases, and it will be easier for you to navigate the brave new world. As an employer who strives to follow trends, it is worth trying to make life easier for your employees – especially if the program can write something for them. Another task of the article was to consider, investigate and prescribe the tasks of HR industry specialists. As a result of the study, the stages of the HR analytics process, tools and technologies for ensuring its functioning are outlined. It is also worth noting that metrics are a modern tool for evaluating the effectiveness of HR marketing and other processes in HR analytics. Research has shown that with ChatGPT, businesses can now automate many of these tasks, allowing HR professionals to focus on more strategic initiatives. Prospects for further research in this direction are the use of ChatGPT by HR managers, which can be very useful from effective and accurate communication with employees to personalized employee support, optimized onboarding, training and development, data-driven insights, employee feedback, and compliance with corporate culture and personnel policy.

Keywords: automation, HR industry, HR analytics, ChatGPT, recruitment, personnel management.

Fig.: 4. Bibl.: 25.

Vaskiv Oksana M. – Senior Lecturer, Department of Digital Economics and Business Analytics, Ivan Franko National University of Lviv (1 Unіversytetska Str., Lvіv, 79001, Ukraine)
Email: [email protected]
Borshchuk Iryna V. – Associate Professor, Department of Digital Economics and Business Analytics, Ivan Franko National University of Lviv (1 Unіversytetska Str., Lvіv, 79001, Ukraine)
Email: [email protected]

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