BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Digital Communications in Business Negotiations
Bondarenko О. M., Bondarenko L. G.

Bondarenko, Оlena M., and Bondarenko, Liliia G. (2025) “Digital Communications in Business Negotiations.” Business Inform 1:517–531.
https://doi.org/10.32983/2222-4459-2025-1-517-531

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

Download article (pdf) -

UDC 004.7:339.1

Abstract:
The article is dedicated to the study of the use of digital communications in business negotiations, which are a key element of modern business in the context of globalization and digital transformation. The article examines the advantages provided by digital platforms such as video conferencing, CRM systems, co-working tools, electronic signature platforms, as well as analytical tools and solutions based on artificial intelligence. The article analyzes how these tools contribute to increasing the efficiency, productivity, and flexibility of negotiations, while emphasizing the necessity of ensuring information security and confidentiality in the context of digital interaction. Special attention is given to innovative approaches that ensure the synergy of traditional negotiation models with modern technological solutions. The article highlights the main challenges faced by organizations during the introduction of digital tools, particularly the need to adapt to rapid changes in the technological environment, manage large volumes of data, and minimize risks associated with the human factor. The aim of this article is to survey the impact of digital tools on business negotiations, specifically their efficiency, opportunities, challenges, and prospects for use in the modern business environment. The object of the research is digital communications in the field of business negotiations. The subject of the research is the tools of digital communications used in business negotiations, their impact on the negotiation process, and the effectiveness of interaction. Descriptive statistics, structural-logical analysis, comparison, and generalization of research results were employed in the study. The methodological and informational basis of the article consists of scientific papers, materials from periodicals, and Internet resources. The research results are based on the analysis of recent scientific publications and the practical application of digital communications in the business environment. Recommendations are provided for optimizing the negotiation process through the integration of digital tools and enhancing their efficiency. The conclusions presented aim to improve negotiation strategies in the digital age, which is essential for organizations to adapt to contemporary business challenges.

Keywords: digital communications, business negotiations, digital communication tools, communication security.

Fig.: 3. Bibl.: 12.

Bondarenko Оlena M. – Candidate of Sciences (Philosophy), Associate Professor, Associate Professor, Department of Marketing and International Logistics, Odesa National Economic University (8 Preobrazhenska Str., Odesa, 65082, Ukraine)
Email: [email protected]
Bondarenko Liliia G. – Lecturer, Separate Structural Subdivision «Vocational College of Communication and Informatization of the State University of Intelligent Technologies and Communication» (6 Ukrainskykh Heroiv Ave., Odesa, 65045, Ukraine)
Email: [email protected]

List of references in article

Bondarenko, O. M., and Strii, L. O. “Vplyv suchasnykh digital-komunikatsii na povedinku spozhyvacha“ [The Impact of Modern Digital Communications on Consumer Behavior]. Biznes Inform, no. 2 (2024): 346-355. DOI: https://doi.org/10.32983/2222-4459-2024-2-346-355
Bondarenko, O. M., and Strii, L. O. “Osnovni pidkhody do stvorennia saitiv u konteksti digital-komunikatsii ta vzaiemodii zi spozhyvachamy“ [Basic Approaches to Creating Websites in the Context of Digital Communication and Interaction with Consumers]. Naukovyi Visnyk Odeskoho natsionalnoho ekonomichnoho universytetu, no. 9(322) (2024): 81-93. DOI: https://doi.org/10.32680/2409-9260-2024-9-322-81-92
Bondarenko, O. M., Tarasenko, I. V., and Yavorska, O. M. “Rol digital-komunikatsii v zaluchenni spozhyvachiv osvitnikh posluh“ [The Role of Digital Communications in Engaging Consumers of Educational Services]. Biznes Inform, no. 6 (2024): 423-431. DOI: https://doi.org/10.32983/2222-4459-2024-6-751-751
Hurieieva, M. M. “Vykorystannia tekhnolohii u mizhkulturnii komunikatsii: Virtualni instrumenty dilovykh perehovoriv z inozemnymy partneramy“ [Using Technology in Intercultural Communication: Virtual Tools for Business Negotiations with Foreign Partners]. Informatsiia ta innovatsii, no. 18(4) (2024): 58-70. DOI: https://doi.org/10.31432/1994-2443-2023-18-4-58-70
Zakharkin, O. O., Boiko, A. V., and Sokol, L. V. “Tsyfrovi tekhnolohii ta instrumenty zabezpechennia finansovoi bezpeky biznesu“ [Digital Technologies and Tools to Ensure Financial Security of Business]. Problemy suchasnykh transformatsii. Seriia : Ekonomika ta upravlinnia, no. 10 (2023). DOI: https://doi.org/10.54929/2786-5738-2023-10-08-02
Lebid, O. “Tsyfrovi ta informatsiini tekhnolohii v upravlinni pidpryiemstvom: realnist ta pohliad u maibutnie“ [Digital and Information Technologies in Business Management: Reality and a Look into the Future]. Ekonomika ta suspilstvo, no. 55 (2022). DOI: https://doi.org/10.32782/2524-0072/2023-55-19
Liebiedieva, M., and Zinovieva, E. “Tsyfrovi tekhnolohii v doslidzhenni mizhnarodnykh perehovoriv ta mediatsii“ [Digital Technologies in the Study of International Negotiations and Mediation]. Elektronnyi zhurnal SSRN (2023). DOI: https://doi.org/10.2139/ssrn.4475810
Melnyk, O. P. “Shtuchnyi intelekt yak instrument navchannia“ [Artificial Intelligence as a Learning Tool]. Akademichna dobrochesnist, vidkryta nauka ta shtuchnyi intelekt: iak stvoryty dobrochesne osvitnie seredovyshche (2023): 323-324. DOI: https://doi.org/10.36059/978-966-397-345-6-130
Osokin, M., and Osokina, A. “Tsyfrovi komunikatsii v systemi upravlinnia biznesom“ [Digital Communications in the Business Management System]. Ekonomika ta Suspilstvo, no. 64 (2024). DOI: https://doi.org/10.32782/2524-0072/2024-64-31
Shupta, I., and Demianov, O. “Tsyfrovi komunikatsii v hlobalnomu prostori ta yikh vplyv na diialnist“ [Digital Communications in the Global Space and Their Impact on Activities]. Naukovi Pratsi Mizhrehionalnoi Akademii Upravlinnia Personalom. Politychni nauky ta publichne upravlinnia, no. 5(71) (2023): 133-141. DOI: https://doi.org/10.32689/2523-4625-2023-5(71)-18
Gans, J. “Demand for Artificial Intelligence in Settlement Negotiations“. In National Bureau of Economic Research, 1-19. 2024. DOI: https://doi.org/10.3386/w32685
Banks, P. “Business Negotiations in the Digital Age“. AI Practitioner, 2018. DOI: https://doi.org/10.12781/978-1-907549-36-6-10

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster