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Development of Ukrainian Consumer Market in the Face of Macroeconomic Instability
Shlykova V. O., Levanda O. M.

Shlykova, Viktoriia O., and Levanda, Olena M. (2019) “Development of Ukrainian Consumer Market in the Face of Macroeconomic Instability.” Business Inform 11:247–258.
https://doi.org/10.32983/2222-4459-2019-11-247-258

Section: Economic statistics

Article is written in Ukrainian
Downloads/views: 7

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UDC 338.12::339.3 (477)

Abstract:
The article is aimed at defining the current tendencies and features of the formation of demand and domestic supply in the consumer goods market of Ukraine in the face of macroeconomic instability. The research period covered 2010-2018, with a reduction of the time series in cases where it is not possible to ensure its homogeneity within the specified interval. Statistics were used to identify structural changes and explore the overall dynamics of consumer spendings of Ukrainian households, retail turnover, consumer prices, consumer products. It is determined that on the demand side the macroeconomic instability causes a reorientation of consumer spendings to meet basic needs for food, health and transport services. In turn, on the supply side there is a drop in production of both most food and consumer durable goods, especially advanced technology products. The identified negative tendencies of decline in the national production, growth of import dependence of the consumer market, presence of a significant gap between the rate of income growth and inflation, transformation of retail infrastructure confirm the need for further research to create the necessary prerequisites for the development of the consumer market in Ukraine.

Keywords: consumer market, demand, supply, сщыеs, wages, goods production, retail trade, macroeconomic instability.

Fig.: 7. Tabl.: 9. Bibl.: 25.

Shlykova Viktoriia O. – Candidate of Sciences (Economics), Senior Research Fellow, Sector of Macroeconomic Analysis and Forecasting, Department of Macroeconomic Policy and Regional Development, Research Centre for Industrial Problems of Development of NAS of Ukraine (2 floor 1-a Inzhenernyi Ln., Kharkiv, 61166, Ukraine)
Email: [email protected]
Levanda Olena M. – Candidate of Sciences (Economics), Junior Researcher, Sector of Macroeconomic Analysis and Forecasting, Department of Macroeconomic Policy and Regional Development, Research Centre for Industrial Problems of Development of NAS of Ukraine (2 floor 1-a Inzhenernyi Ln., Kharkiv, 61166, Ukraine)
Email: [email protected]

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