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The Tourism and Recreational Potential as an Element of the Territorial Competitiveness
Pysarevskyi I. M., Meleshko K. К.

Pysarevskyi, Illia M., and Meleshko, Krystyna К. (2019) “The Tourism and Recreational Potential as an Element of the Territorial Competitiveness.” Business Inform 12:148–154.
https://doi.org/10.32983/2222-4459-2019-12-148-154

Section: Regional Economy

UDC 338.48

Abstract:
The article clarifies and discloses the essence of the conceptual apparatus of the tourism and recreational potential as an element of the competitiveness of territories. The problems of disclosure of the theoretic-methodological basis of the tourism and recreational potential, its functions and role in society as a source of innovatics in tourism have been actualized; the categories of «potential», «tourism», «recreation», «tourism and recreational potential», «tourism and recreational potential of territory» are defined. It is noted that digitalization, innovation, greater accessibility and societal change will continue to shape this sector, and companies will need to adapt to remain competitive while at the same time the tourism and recreational potential will be conceived as a means of achieving the goals of sustainable development and tourism attractiveness of territories. It is noted that the basis for the development of tourism and recreational functions, of course, is the tourism potential, which can be described as the most important determining factor in the development of tourism and increasing the competitiveness of territories. The tourism potential determines the possibilities of creating new tourism products. The carried out analysis of the component structure of the tourism and recreational potential will contribute to studying and developing the resource capital of the potentially attractive and competitive territories, thus influencing their investment and investment reputational status. It is concluded that the tourism and recreational potential is a rather capacious concept, which contains numerous determinants that define the tourism and recreational attractiveness of a certain territory. In view of the favorable conditions for tourism activities and significant profits for the needs of socio-economic development, most of the territory of Ukraine is successfully trying to develop the markets of tourism services, entering into a competition for the tourist flows.

Keywords: potential, tourism, recreation, region, tourism and recreational potential, territory, competitiveness.

Tabl.: 3. Bibl.: 30.

Pysarevskyi Illia M. – Doctor of Sciences (Economics), Professor, Professor, Department of Tourism and Hospitality, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Meleshko Krystyna К. – Postgraduate Student, Department of Tourism and Hospitality, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

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