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Creating a Competitive Engineering Product for the Innovation-Oriented International Business
Nosach L. L., Velychko K. Y.

Nosach, Larysa L., and Velychko, Kateryna Yu. (2019) “Creating a Competitive Engineering Product for the Innovation-Oriented International Business.” Business Inform 4:34–41.
https://doi.org/10.32983/2222-4459-2019-4-34-41

Section: International Economic Relations

UDC 339.94.009.12

Abstract:
In order to research the issues of creation of a competitive engineering product for the innovation-oriented international business, the article examines the aspects and tendencies of development of the modern engineering services market as an important part of an efficient economy. The attention is focused on the research of engineering activity of the industrialized countries – leaders in the modern international innovation-oriented market. The article allocates the factors which should be taken into view when making decisions on the part of customer as to expediency of concluding a contract for engineering services. A detailed characterization of engineering is presented, based on the following structural elements: subject of trade, main directions, and material component. The authors actualize the issue of elaboration of an efficient method to create an engineering product, the result of implementation of which should be innovative engineering solutions taking account of the needs of a particular customer. On the basis of the carried out researches the algorithm of formation and selection of competitive engineering decisions is developed, based on the principle of innovativeness of engineering service, which should be the basic factor of influence on competitiveness of the innovation-oriented international business.

Keywords: innovations, innovation-oriented business, international business, engineering, engineering activity, engineering product.

Fig.: 3. Bibl.: 10.

Nosach Larysa L. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economy and Marketing, National Aerospace University «Kharkiv Aviation Institute» named after M. Ye. Zhukovskiy (17 Chkalova Str., Kharkіv, 61070, Ukraine)
Email: [email protected]
Velychko Kateryna Yu. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Law, Kharkiv University of Humanities «People’s Ukrainian Academy» (27 Lermontovska Str., Kharkіv, 61000, Ukraine)
Email: [email protected]

List of references in article

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Marketing innovatsiy [Marketing Innovation]. Moscow: Izd-vo «Yurayt», 2014.
Rayzberg, B. A., Lozovskiy, L. Sh., and Starodubtseva, Ye. B. Sovremennyy ekonomicheskiy slovar [Modern economic dictionary]. Moscow: INFRA-M, 2007.
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Belozerov, S. A. et al. Marketing v informatsionnom obshchestve [Marketing in the information society]. Moscow: RG-Press, 2013.
Upravleniye konkurentosposobnostyu v investitsionno-stroitelnom biznese [Managing competitiveness in the investment and construction business]. Moscow: OOO «Izd-vo «OMEGA-L», 2013.
“Imidzh i reputatsiya“ [Image and reputation]. http://www.pr-lecture.narod.ru/prt9r1part1.html

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