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The Business Model of Airline Company as an Instrument to Ensure its Competitiveness in the Market of Aviation Services
Poberezhna Z. M.

Poberezhna, Zarina M. (2019) “The Business Model of Airline Company as an Instrument to Ensure its Competitiveness in the Market of Aviation Services.” Business Inform 7:190–197.
https://doi.org/10.32983/2222-4459-2019-7-190-197

Section: Economics of Transport and Communications

UDC 629.73:334:656.078 (045)

Abstract:
The article is aimed at substantiating a set of indicators that characterize the business model as an instrument to ensure the competitiveness of airline company in the market of aviation services. The types of business models of enterprise are defined by different classification attributes; business models of airline companies are presented and characterized in terms of implementing the existing competitive advantages; a list of indicators that characterize the business model as an instrument to ensure the competitiveness of airline company in the market of aviation services is compiled. Using the example of the hybrid business model operating under the conditions of the ZAO «Ukrayinski vertoloty», calculations of prospective values of the indicators of net income, profit, profitability, financial stability and business activity have been made, which can be increased only if the airline company’s competitiveness is improved.

Keywords: airline company, business model, competitiveness, instrument, hybrid business model, indicators, market of aviation services.

Fig.: 2. Tabl.: 8. Bibl.: 9.

Poberezhna Zarina M. – Candidate of Sciences (Economics), Associate Professor, Department of Economics and Business Technology, National Aviation University (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]

List of references in article

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Chesboro, G. Otkrytyye biznes-modeli: IP-menedzhment [Open business models: IP management]. Moscow: Pokoleniye, 2008.
Markides, K. Novaya model biznesa: Strategii bezboleznennykh innovatsiy [New business model: Strategies for painless innovation]. Moscow: Alpina Pablisher; Yurayt, 2010.
Rappa, M. “Business models on the web“. http://www.digitalenterprise.org/models/models.html
Strekalova, N. D. “Biznes-model kak poleznaya kontseptsiya strategicheskogo upravleniya“ [Business model as a useful strategic management concept]. Problemy sovremennoy ekonomiki, no. 2 (2009): 133-137.
Casadesus-Masanell, R., and Ricart, J. E. “From Strategy to Business Models and onto Tactics“. Long Range Planning, vol. 43, no. 2-3 (2010): 195-215.
Chukhrai, N. I. “Biznes-model yak dzherelo innovatsiinoho zrostannia“ [Business model as a source of innovative growth]. Upravlinski innovatsii, no. 1 (2012): 21-33.
Mokrynska, Z. V. “Osoblyvosti suchasnykh biznes-modelei aviakompanii na mizhnarodnomu rynku aviaperevezen“ [Features of modern airline business models in the international air transportation market]. Ekonomichnyi prostir, no. 30 (2009): 16-27.

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