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Optimizing the Raw Materials Purchases and Advertising Campaign of Enterprise
Sherstennikov Y. V., Kozhemjaka M. A.

Sherstennikov, Yuriy V., and Kozhemjaka, Marija A. (2019) “Optimizing the Raw Materials Purchases and Advertising Campaign of Enterprise.” Business Inform 8:105–110.
https://doi.org/10.32983/2222-4459-2019-8-105-110

Section: Economic and Mathematical Modeling

UDC 330.3: 330.4

Abstract:
The publication is concerned with elaboration of a method for simulation of the logistics system (LS) of enterprise. The article is aimed at development, using the approach by J. Forrester, of an economic-mathematical model of the enterprise’s production activities taking into account all the main links of its LS, starting with the composition of raw materials; application of the developed model to simultaneously optimize the purchase of raw materials and the duration of an advertising campaign. The publication formulates a system of equations that describe the enterprise’s LS. Simulation modeling is implemented using a system of mathematical equations, which constitute the basis of computer programs, allowing to model the work of LS in the mode of «simulation» of the structure, taking into account the parameters of the LS. The optimization task of defining the maximum economic efficiency as a function of parameters that determine the purchase of raw materials and the timing of an advertising campaign is formulated. Calculations of the time dynamics of all the pace of the logistics system (production, transportation), as well as the dynamics of the levels of goods in the wholesale and in retail chains, are accomplished.

Keywords: logistics system, economic-mathematical model, advertising campaign.

Fig.: 6. Formulae: 15. Bibl.: 8.

Sherstennikov Yuriy V. – Doctor of Sciences (Economics), Associate Professor, Professor, Department of Economic Cybernetics, Oles Honchar Dnipro National University (72 Haharina Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]
Kozhemjaka Marija A. – Masters Student, Oles Honchar Dnipro National University (72 Haharina Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]

List of references in article

Forrester, J. W. “Industrial Dynamics - A Major Breakthrough for Decision Makers“. Harvard Business Review, vol. 36, no. 4 (1958): 37-66.
Voronin, A. V., and Gunko, O. V. “Diskretnaya model rynochnoy adaptatsii“ [Discrete model of market adaptation]. Biznes Inform, no. 4 (2013): 158-162.
Hvozdetska, I. V., and Ostapchuk, O. V. “Analiz pidkhodiv do modeliuvannia protsesiv upravlinnia promyslovym pidpryiemstvom“ [Analysis of approaches to modeling of industrial enterprise management processes]. Biznes Inform, vol. 1, no. 5 (2011): 79-80.
Titarenko, D. V. “Model povedeniya potrebiteley odnotipnoy produktsii“ [Model of behavior of consumers of the same type of products]. Biznes Inform, no. 10 (2011): 99-100.
Gorskiy, A. A., Kolpakova, I. G., and Lokshin, B. Ya. “Dinamicheskaya model protsessa proizvodstva, khraneniya i sbyta tovara povsednevnogo sprosa“ [A dynamic model of the process of production, storage and marketing of everyday goods]. Izvestiya RAN. Teoriya i sistemy upravleniya, no. 1 (1998): 144-148.
Lysenko, Yu. G. et al. Effektivnoye upravleniye reklamnym biznesom [Effective advertising business management]. Donetsk: DonNU, 2003.
Sherstennykov, Yu. V. “Modeliuvannia rozvytku maloho pidpryiemstva v umovakh konkurentnoho rynku“ [Modeling of small business development in a competitive market]. Biznes Inform, no. 7 (2013): 129-135.
Sherstennykov, Yu. V., and Rudianova, T. M. “Modeliuvannia mekhanizmiv vplyvu na tempy prodazhu produktsii pidpryiemstva“ [Modeling of mechanisms of influence on the rate of sale of products of the enterprise]. Aktualni problemy ekonomiky, no. 1 (2014): 551-559.

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