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The Recovery of Rural Green Tourism in COVID-19 Conditions as an Instrument for the Renovation of the Agrarian Economy
Kovalova O. V., Samsonova V. V., Gakal T. O.

Kovalova, Olena V., Samsonova, Viktoriia V., and Gakal, Tetiana O. (2020) “The Recovery of Rural Green Tourism in COVID-19 Conditions as an Instrument for the Renovation of the Agrarian Economy.” Business Inform 10:155–162.
https://doi.org/10.32983/2222-4459-2020-10-155-162

Section: Economics of Trade and Services

Article is written in Ukrainian
Downloads/views: 3

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UDC 330.101

Abstract:
The article proves that modern globalization challenges create unique opportunities for the recovery of rural green tourism, outlining the prospects for its attribution to strategically important sectors of the national economy on the grounds of priority, resilience and responsibility. However, achieving such results is impossible without appropriate organizational and economic provision for the development of infrastructure of enterprises of rural green tourism, where the State-based levers and instruments play a special role, because due to the sudden, unprecedented drop in demand, the travel and tourism sector will require, first of all, financial incentives with regard to support and recovery. The article is aimed at determine the potential for the recovery of green rural tourism in the conditions of COVID-19 as an instrument for the renovation of the agrarian economy. It is specified that the development of normative and legal provision for the activation of economic activity in the sphere of rural green tourism is a basic condition for the formation of a legal framework for the development of this type of tourism and attraction of investments in this industry. The main determinants of infrastructure development of rural green tourism in Ukraine have been identified and priority measures for the development of rural green and gastronomic tourism in rural areas for the future period are proposed. According to the authors, the active development of rural green tourism in Ukraine necessitates the following: carrying out an analysis of the current system of railway communication between cities and adjusting it to the tourist map of the country; increasing the level of responsibility of carriers for their activities and create conditions for safe passage through the territory; to carry out repairs not only of nationally important roads, but to maintain local roads in good condition as well; improving the quality of road infrastructure, with a focus on placing the appropriate identifying signs for both historical tourist sites and objects of rural green tourism; increasing the efficiency of the State regulation in this sphere. Prospects for further research are to determine the feasibility of implementing the world experience of recovering the tourism industry, particularly rural green tourism.

Keywords: rural green tourism, renovation of the tourism industry, agrarian economy, normative and legal provision, the State support for the recovery of sectoral development.

Fig.: 2. Bibl.: 15.

Kovalova Olena V. – Doctor of Sciences (Economics), Senior Research Fellow, Director, Educational and Scientific Institute of Continuing Education and Tourism of the National University of Bioresources and Environmental Management of Ukraine (of. 219 building 10 11 Heroiv Oborony Str., Kyiv, 03041, Ukraine)
Email: [email protected]
Samsonova Viktoriia V. – Candidate of Sciences (Economics), Senior Research Fellow, Associate Professor, Department of Tourism, Hotel and Restaurant Business and Consulting, Educational and Scientific Institute of Continuing Education and Tourism of the National University of Bioresources and Environmental Management of Ukraine (of. 219 building 10 11 Heroiv Oborony Str., Kyiv, 03041, Ukraine)
Email: [email protected]
Gakal Tetiana O. – Postgraduate Student, Kherson State Agricultural University (23 Stritenska Str., Kherson, 73006, Ukraine)
Email: [email protected]

List of references in article

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