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Development of Business Processes in the Sanatorium-Resort Sphere
Vlashchenko N. M., Ryabev A. A., Tonkoshkur M. V.

Vlashchenko, Nataliia M., Ryabev, Anton A., and Tonkoshkur, Maksym V. (2021) “Development of Business Processes in the Sanatorium-Resort Sphere.” Business Inform 2:169–175.
https://doi.org/10.32983/2222-4459-2021-2-169-175

Section: Economics of Trade and Services

Article is written in Ukrainian
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UDC 338.48–6:615.8

Abstract:
The article is aimed at elaborating a conceptual model for the gradual transition of sanatorium-and-resort complex (SRC) enterprises to self-supporting principles of doing business, as well as proposals and practical recommendations as to the preparation of strategic tasks for their development. A sanatorium-and-resort institution as an enterprise that makes the transition to market conditions of management and must implement self-supporting mechanisms in the process of providing health improvement services is analyzed. The priority business tasks of sanatorium-and-resort enterprises are identified, their current business policy is characterized. Both the domestic and the foreign experience as to organization of the commercial component of recreational enterprises is analyzed. The reasons for the inhibition of business processes in domestic sanatorium-and-resort enterprises are identified, i.e.: shortcomings in the public sector of the SRC management, but, to a greater extent, the lack of readiness of the enterprises themselves to work in the market conditions (slow reorientation to «innovative thinking» and entrepreneurship, lack of business experience, shortcomings in information support, etc.). The structural model of formation of business strategy for the development of enterprises of sanatorium-and-resort complex is built up, which reflects the transition of the sanatorium-and-resort complex to a new economic model of management and contains such main blocks as innovative thinking, entrepreneurship, activation mechanisms, business organization. Recommendations on intensification of commercial activity in the research sphere have been elaborated and proposed.

Keywords: enterprises of sanatorium-and-resort complex, development strategy, business, innovation, marketing management.

Fig.: 1. Bibl.: 18.

Vlashchenko Nataliia M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Hotel Industry, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Ryabev Anton A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Hospitality, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]
Tonkoshkur Maksym V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Hospitality, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

List of references in article

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