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The Essence and Models of e-Business and e-Commerce
Mozgova H. V., Liashevska V. I., Bilokon V. O.

Mozgova, Halyna V., Liashevska, Viktoriia I., and Bilokon, Volodymyr O. (2022) “The Essence and Models of e-Business and e-Commerce.” Business Inform 1:123–131.
https://doi.org/10.32983/2222-4459-2022-1-123-131

Section: Information Technologies in the Economy

Article is written in Ukrainian
Downloads/views: 7

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UDC 658:004

Abstract:
The article explores approaches to the definition of the concepts of «business» and «e-business». In the study of different approaches to the definition of e-business and e-commerce, only those considering e-commerce as one of the areas of e-business were chosen. e-Business belongs to all forms of use of digital information and communication technologies designed to support or increase the efficiency of sales processes both at the stage of preparation and at the stages of negotiations and implementation. The interpretation of the category of «e-commerce» by modern researchers is considered, the areas of e-commerce are defined. The term «e-commerce» stipulates that companies and individuals can buy and sell goods and services over the Internet. It can be carried out using computers, tablets, smartphones and other intelligent devices. e-Business models are analyzed, e-business classification is examined, concerning the following: intermediary model, advertising model, info-intermediary model, seller model, manufacturer model, partner model, community model, subscription model, and practical model. The advantages and disadvantages of e-business are determined, which will allow not to lose the opportunities provided and to develop measures to maximize the leveling of weaknesses. Thus, the advantages of e-business are associated with the implementation of its main goal – the creation of electronic value, that is, the generation of electronic added value. The main stages of creating the value of an electronic information product have been determined.

Keywords: e-business, e-commerce, model, digital technologies.

Fig.: 6. Tabl.: 1. Bibl.: 15.

Mozgova Halyna V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Liashevska Viktoriia I. – Candidate of Sciences (Economics), Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Bilokon Volodymyr O. – Student, Faculty of Economics, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

List of references in article

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Rappa, M. “Business Models on the Web. Managing the Digital Enterprise“. http://fse.blogs.usj.edu.lb/wp-content/blogs.dir/31/files/2011/08/Rappa-Business-Models-on-the-Web.pdf
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