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Evaluating the Company’s Staff in the Context of the New Socioeconomic Reality: The Implementation of the OKR System
Vonberg T. V., Smaliichuk H. V., Vasylyk A. V., Bilyk O. M.

Vonberg, Tetyana V. et al. (2022) “Evaluating the Company’s Staff in the Context of the New Socioeconomic Reality: The Implementation of the OKR System.” Business Inform 1:423–431.
https://doi.org/10.32983/2222-4459-2022-1-423-431

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 2

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UDC 331.1

Abstract:
In the context of the new socioeconomic reality, there is an urgent need for effective instruments for managing labor productivity, because measuring efficiency in order to respond in time and eliminate shortcomings is the basis of most processes. The aim of the article is to study the systems of personnel evaluation: OKR, МВО, KRI, based on the process of targeting; their delimitation, allocation of advantages and features of application. The necessity of transition to more effective instruments for managing labor productivity in the context of the new socioeconomic reality is substantiated. It is proposed to understand by OKR not just a method of evaluating the company’s staff, but rather a certain management system that allows to focus the team’s efforts on distinguishing and implementing the main and most significant individual goals through the prism of the strategic vision of the development plus the goals of the whole company. The main components of OKR are singled out and characterized: strategic vision, individual goals, action element or initiative and key results. The basic principles of the OKR system are formulated as follows: publicity and accessibility, ambition, concentration on the most important goals and objectives, quarterly basis, key results, systematic feedback, lack of attachment to motivation in the company. The advantages of OKR are distinguished from other staff evaluation systems.

Keywords: KRI, МВО, OKR, staff evaluation, targeting, socioeconomic reality.

Fig.: 5. Bibl.: 19.

Vonberg Tetyana V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Socio-Economics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Smaliichuk Hanna V. – Candidate of Sciences (Economics), Associate Professor, Department of Socio-Economics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Vasylyk Alla V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Socio-Economics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Bilyk Olga M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Socio-Economics and Personnel Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

List of references in article

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Sokolovska, V. V., Babchynska, O. I., and Ivanchenko, H. V. “Metody otsinky personalu: rol ta znachennia v upravlinni“ [Methods of Evaluation of Personnel: The Role and Significance in Management]. Ahrosvit, no. 20 (2019): 93-98. DOI: 10.32702/2306-6792.2019.20.93
Bilorus, T. V., and Honzel, A. A. “Obgruntuvannia vyboru metodiv otsiniuvannia personalu orhanizatsii sfery posluh: metodychnyi pidkhid“ [Justification of the Choice of Personnel Evaluation Methods in the Field of Services in Organizations: A Methodological Approach]. Efektyvna ekonomika, no. 12 (2020). DOI: 10.32702/2307-2105-2020.12.113
Syvolap, L. A., and Halitsyna, A. O. “Doslidzhennia suchasnykh metodiv otsinky personalu“ [Research of Modern Methods of Personnel Assessment]. Efektyvna ekonomika, no. 11 (2021). DOI: 10.32702/2307-2105-2021.11.24
“Metody otsinky personalu“ [Methods of Personnel Evaluation]. https://peopleforce.io/uk/blog/gid-metodi-otsinki-personalu/
Kolot, A., Herasymenko, O., and Yarmoliuk-Kryok, K. “Sfera pratsi v umovakh hlobalnoi sotsioekonomichnoi realnosti 2020: vyklyky dlia Ukrainy“ [The Sphere of Work in the Conditions of the Global Socio-economic Reality 2020: Challenges for Ukraine]. Predstavnytstvo Fondu im. Fridrikha Eberta v Ukraini. 2020. http://library.fes.de/pdf-files/bueros/ukraine/16344.pdf
Lobza, A. V., and Shcherbina, K. V. “Rozrobka systemy otsinky personalu pidpryiemstva: realizatsiia pidkhodu KPI“ [Development of a System of Staff Assessment: Implementing the Approach of KPI]. Molodyi vchenyi, no. 12 (2018): 291-295.
Hryhorieva, O. V., and Hrybova, A. M. “Zastosuvannia efektyvnoi systemy otsiniuvannia personalu ta vyznachennia yii vplyvu na rezultaty diialnosti pidpryiemstva“ [Application of an Effective System of Assessment of Personnel and Determination of Its Impact on the Results of the Activity of the Enterprise]. Efektyvna ekonomika, no. 12 (2018). DOI: 10.32702/2307-2105-2018.12.107
Marr, B. “OKR vs MBO: What is the Difference?“ https://bernardmarr.com/okr-vs-mbo-what-is-the-difference/
Radonic, M. “OKR system as the Reference for Personal and Organizational Objectives“. Econophysics, Sociophysics & other Multidisciplinary Sciences Journal, vol. 7, no. 2 (2017): 28-37.
Tsymbaliuk, S. O., and Bilyk, O. M. Otsiniuvannia personalu [Staff Appraisal]. Kyiv: KNEU, 2021.
Prince, S. “What are the benefits of OKRs?“ https://www.whatmatters.com/faqs/benefits-of-okrs/
Koptelov, K. “5 oshibok pri vnedrenii OKR“ [5 Mistakes When Implementing OKR]. https://dou.ua/lenta/articles/5-okr-mistakes/
“10 khvylyn pro OKR: universalnyi hid po naivazhlyvishykh tsiliakh kompanii“ [10 Praises about OKR: A Universal Guide to the Most Important Goals of the Company]. https://peopleforce.io/uk/blog/10-hvilin-pro-okr-universalnij-gid-po-najvazhlivishim-tsilyam-kompaniyi/
Zhou, H., and He, Y.-L. “Comparative Study of OKR and KPI“. International Conference on E-commerce and Contemporary Economic Development (ECED 2018). http://u.camdemy.com/sysdata/doc/4/4a6b816a1fb5cebb/pdf.pdf
Panchadsaram, R., and Prince, S. “Why use OKRs? I have goals“. https://www.whatmatters.com/faqs/do-i-need-okrs-goals/
“Keys to OKR Success: A Q&A with the Man Who Introduced OKRs to Google“. John Doerr by Kris Duggan. https://www.betterworks.com/magazine/keys-okr-success-qa-john-doerr/
“Differenza tra OKR e KPI“. https://it.differbetween.com/article/difference_between_okr_and_kpi
“MBO vs. OKRs: What Are The Differences?“ https://www.koan.co/blog/mbo-vs-okrs

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