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RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

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BUSINESS INFORM №12-2012

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50

Section: Economics of Enterprise
UDC 659.126.1
Telyshevska L. I., Kalinina T. Y.
The Essence of the Impact of Investing in Commodity Innovates Modern Enterprise (p. 207 - 209)

The article discusses the basic question of terminological reasoning concepts «product policy» and «commodity innovation policy», the main stages of its relationship with the product innovation and the process of investing. It is also described the main components of investment, contributing to the formation of product strategy for the company.
Keywords: product policy, product innovation policy, product, innovative project, investment, innovation development
Bibl.: 7.

Telyshevska Lidia I. – Candidate of Sciences (Economics), Senior Research Fellow, Professor, Department of Finance and Credit, Kharkiv National University of Civil Engineering and Architecture (40 Sumska Str., Kharkіv, 61000, Ukraine)
Kalinina Tamara Ye. – Senior Lecturer, Department of Personnel Management, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)

Article is written in Ukrainian
Downloads/views: 291

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Reference to this article:
Telyshevska, Lidia I., and Kalinina, Tamara Ye. (2012) “The Essence of the Impact of Investing in Commodity Innovates Modern Enterprise.” Business Inform 12:207–209.


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