BUSINESS INFORM №7-2013

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Section: Economic and Mathematical Modeling
UDC 330.45:334.012.64
Sherstennikov Y. V.
Modelling Development of a Small Company under Competitive Market Conditions (p. 129 - 135)
The article conducts an economic and mathematical model of production activity of a small company. The model takes into account interconnection between parameters of production and current characteristics of the market. The article conducts model studies of impact of advertising campaign on a small company development. The detailed information about market conditions, which is contained in the model, gives a possibility to perform optimisation of an advertising campaign and achieve a desired economic result.
Keywords: modelling, development, competition, market, stability of decisions
Fig.: 11. Tabl.: 1. Formulae: 21. Bibl.: 10.

Sherstennikov Yuriy V. – Doctor of Sciences (Economics), Associate Professor, Professor, Department of Economic Cybernetics, Oles Honchar Dnipro National University (72 Haharina Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 295

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Reference to this article:
Sherstennikov, Yuriy V. (2013) “Modelling Development of a Small Company under Competitive Market Conditions.” Business Inform 7:129–135.

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