BUSINESS INFORM №7-2013

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Section: Management and Marketing
UDC 338.486.3
Mazaraki A. A., Bosovskaya M. V.
Theoretical and Methodological Foundations of Formation of the Integration Strategy of Enterprises (p. 299 - 308)
The article presents author’s views on solution of the scientific problem of formation and realisation of the integration strategy of enterprises; justifies a necessity of development of methodological and theoretical provision of processes of formation of integration strategies as a permanent condition of ensuring effectiveness of functioning and gaining competitive advantages and a stable market position of companies. It studies the genesis of integration strategy in the context of concepts of strategic management, identifies the essence and content of the integration strategy; forms its immanent elements; pays attention to development of the strategic set of management of integration interaction on realisation of strategies of the corporate level, business format and functional block. It forms a matrix of selection of the strategy of management of development of integration interaction on the basis of use of the level of integration potential and degree of instability of the field of interaction; selection of the strategy of management of development of integration interaction (offensive, cardinal growth, defensive, elimination) is recommended for execution on the basis of modification of the Ansoff matrix. The prospective directions of further studies of the methodological basis of formation of the integration strategy are development of mechanisms of its realisation and formation of procedures of assessment of effectiveness of strategic integration development of economic subjects.
Keywords: strategy, strategic management, integration, integration interaction, integration strategy, integration potential
Fig.: 3. Tabl.: 1. Bibl.: 47.

Mazaraki Anatolii A. – Doctor of Sciences (Economics), Professor, Rector, Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]
Bosovskaya Miroslava V. – Candidate of Sciences (Economics), Associate Professor, Candidate on Doctor Degree, Department of Hotel, Restaurant and tourism business, Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Mazaraki, Anatolii A., and Bosovskaya, Miroslava V. (2013) “Theoretical and Methodological Foundations of Formation of the Integration Strategy of Enterprises.” Business Inform 7:299–308.

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