BUSINESS INFORM №7-2013

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Section: Management and Marketing
UDC 159.923.2+316.354+658.3
Naumik Y. G.
Theoretical and Methodological Basis of the State Regulation of the Sphere of Communicative Activity (p. 336 - 340)
The article identifies problems and characteristics of the theoretical and methodological basis of the state regulation of development of the sphere of communication activity. It shows the multi-aspect nature of the study of the «communication» category and builds up a world view in the context of the author’s study. It outlines principles of formation and development of the sphere of communication activity. The author underlines strengthening of behavioural factors during formation of socio-economic models under conditions of growth of complexity and differentiation of the world. In order to justify the world view of state regulation of the sphere of communication activity, the article uses the foundations of the quantum-relativistic concept. Development of the theoretical and methodological basis of the state regulation of the sphere of communication activity is based on regularities of the study of open systems of economic and social processes not only at the micro-level, but also at the national level.
Keywords: communication, communication policy, world view, principle, theoretical and methodological basis
Fig.: 1. Tabl.: 2. Bibl.: 10.

Naumik Yekaterina G. – Candidate of Sciences (Economics), Associate Professor, Candidate on Doctor Degree, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Naumik, Yekaterina G. (2013) “Theoretical and Methodological Basis of the State Regulation of the Sphere of Communicative Activity.” Business Inform 7:336–340.

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