BUSINESS INFORM №7-2013

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

13

Section: Regional Economy
UDC 332.142.4
Romanova A. A.
Existence of Methodological Approaches to Development of the Concept of Increase of Regional Competitiveness (Using Example of the City of Chernihiv) (p. 74 - 79)
More and more attention is paid to significance of branding as an instrument of increase of competitiveness of the territories in the process of development of globalisation and urbanisation. However, today one can feel insufficiency of scientific research connected with selection of methods of formation of the brand concept, which are the most adequate for territorial identity. The article considers stages of the strategy of formation of the city brand as an instrument of increase of competitiveness of destinations. It analyses necessary resources of the territory and allocates competitive advantages, which should be included into the general concept of the city brand. It offers an optimisation complex of methods in the context of development of business processes and formation of effective branding of the city. For the first time ever the author applied the SWOT-analysis method for the study of recreation and tourist potential of the City of Chernihiv (Ukraine) and developed methods of ranking unique characteristics of destinations by the strength of their impact in the model of territorial identity. Using the new methods, based on quantitative sociological research, one van select key and auxiliary characteristics, which should be included into the basis of formation of the future concept of the city brand.
Keywords: destination, branding of territories, local infrastructure, SWOT-analysis, sociological research
Fig.: 1. Tabl.: 2. Bibl.: 15.

Romanova Anna A. – Candidate of Sciences (Economics), Associate Professor, Department of Marketing, PR-Technologies and Logistics, Chernihiv National University of Technology (95 Shevchenka Str., Chernihiv, 14027, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 242

Download article (pdf) -

Reference to this article:
Romanova, Anna A. (2013) “Existence of Methodological Approaches to Development of the Concept of Increase of Regional Competitiveness (Using Example of the City of Chernihiv).” Business Inform 7:74–79.

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 |

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster