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BUSINESS INFORM №12-2013

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ABSTRACTS AND INFORMATION ABOUT AUTHORS

2

Section: Economic Theory
UDC 330.132
Shulgina L. M., Melnychuk V. M.
Theoretical Grounds of Determination of the Essence of the Mechanism of Formation of the Consumption Value of a Commodity (p. 17 - 21)

The article considers essences of the “category”, “economic category” and “consumption value of a commodity” notions and proves the economic nature of the consumption value and offers authors’ own definition. In order to identify the essence of the “consumption value of a commodity” notion, the article systemises scientific approaches and it is considered from the point of view of the classical political economy, psychology and marketing. The article offers own definition of the consumption value of a commodity and also, on the basis of the specified notions of usefulness, quality and cost, it offers a generalised model of interaction of main factors of formation of the consumption value of a commodity. It develops a mechanism of formation of the consumption value of a commodity based on the value-oriented management and also taking into account differentiators of value and specific features of its components from the point of view of all participants of its creation.
Keywords: consumption value, usefulness, quality, mechanism of formation of consumption value of a commodity
Fig.: 2. Tabl.: 1. Bibl.: 10.

Shulgina Liudmyla M. – Doctor of Sciences (Economics), Professor, Professor, Department of Industrial Marketing, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)
Email: [email protected]
Melnychuk Vira M. – Postgraduate Student, Department of Management, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Shulgina, Liudmyla M., and Melnychuk, Vira M. (2013) “Theoretical Grounds of Determination of the Essence of the Mechanism of Formation of the Consumption Value of a Commodity.” Business Inform 12:17–21.


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