BUSINESS INFORM №12-2013

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27

Section: Industrial Economics
UDC 629.331
Yurynets O. V., Tomyuk O. Y.
Criteria of Analysis of Products of Automakers in the Process of Strategic Marketing Provision of its Competitiveness (p. 155 - 160)
The article conducts analysis of main methods of classification of automakers’ products for analysing the products competitiveness in the market. It reveals key factors of influence upon the consumer in the process of car selection for further purchase. It studies modern tendencies in the auto market in Ukraine. It shows specific features of regional markets. It specifies main directions of improvement of the trade policy of domestic enterprises in accordance with modern tendencies of the branch. It formulates prospects of future studies regarding improvement of main components of the marketing complex directed at promotion of automakers’ products.
Keywords: classification, competitiveness, marketing trade policy, automakers’ products
Fig.: 3. Tabl.: 2. Bibl.: 12.

Yurynets Oksana V. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Foreign Economic and Customs Activities, Scientific-Educational Institute of Economics and Management of the Lviv Polytechnic National University (5 Mytropolyta Andreia Str., Lviv, 79013, Ukraine)
Email: [email protected]
Tomyuk Olesya Ya. – Postgraduate Student, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Yurynets, Oksana V., and Tomyuk, Olesya Ya. (2013) “Criteria of Analysis of Products of Automakers in the Process of Strategic Marketing Provision of its Competitiveness.” Business Inform 12:155–160.

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