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BUSINESS INFORM №12-2013

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33

Section: Economics of Transport and Communications
UDC 330:338.27
Zakharchenko L. A., Kolesnyk O. A.
Benchmarking in Identifying Priority Directions of Development of Telecommunication Operators (p. 187 - 192)
The article analyses evolution of development and possibilities of application of benchmarking in the telecommunication sphere. It studies essence of benchmarking on the basis of generalisation of approaches of different scientists to definition of this notion. In order to improve activity of telecommunication operators, the article identifies the benchmarking technology and main factors, that determine success of the operator in the modern market economy, and the mechanism of benchmarking and component stages of carrying out benchmarking by a telecommunication operator. It analyses the telecommunication market and identifies dynamics of its development and tendencies of change of the composition of telecommunication operators and providers. Having generalised the existing experience of benchmarking application, the article identifies main types of benchmarking of telecommunication operators by the following features: by the level of conduct of (branch, inter-branch and international) benchmarking; by relation to participation in the conduct (competitive and joint); and with respect to the enterprise environment (internal and external).
Keywords: benchmarking, competitiveness, competition, telecommunication market, telecommunication operator, development strategy
Fig.: 3. Tabl.: 3. Bibl.: 8.

Zakharchenko Lolita A. – Candidate of Sciences (Economics), Professor, Director, Educational and Research Institute of Economics and Management of Odessa National Academy of Telecommunications named after O. S. Popov (1 Kovalska Str., Odessa, 65029, Ukraine)
Email: [email protected]
Kolesnyk Oksana A. – Finance Ministry of Ukraine (12/2 M. Hrushevskoho Str., Kyiv, 01008, Ukraine)
Email: [email protected]

Reference to this article:
Zakharchenko, Lolita A., and Kolesnyk, Oksana A. (2013) “Benchmarking in Identifying Priority Directions of Development of Telecommunication Operators.” Business Inform 12:187–192.

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